Opternative Launches Eye Care Provider Platform EZRx

CHICAGO, April 9, 2018 (Newswire.com) - Opternative has announced the launch of EZRx, a software solution that enables eye care practices (ECPs) to include digital refractions and visual acuity tests on the ECPs website.

EZRx, powered by Opternative, brings ECPs online and enables optometrists and ophthalmologists to expand their practices beyond brick and mortar. This added feature helps ECPs increase revenue, retain current patients, and delivers new patients through referral channels and increased access points.

We view our technology as a tool to help optometry practices grow their market share and want eye doctors to know that we are committed to working with them.

Brent Rasmussen, Chief Executive Officer, Opternative Inc.

Opternative's partnership with ECPs is a result of recommendations made by the company's Medical Advisory Board and optometric adviser's.

"We're committed to helping eye care professionals get the technology they need to increase access to their practice," said Brent Rasmussen, CEO of Opternative. "We view our technology as a tool to help optometry practices grow their market share and want eye doctors to know that we are committed to working with them."

About Opternative:

Opternative Inc., a Chicago-based healthcare technology company, founded in 2012, creates digital eye care technologies that enable patient choice and convenience while providing doctors and retailers the ability to create awesome user experiences.

Opternative has created the most convenient and scientifically accurate digital refractive vision test. Opternative partners can now offer their clients a refractive vision test and acuity screenings from anywhere at any time.

Opternative has partnered with eye care providers and eyewear retailers across the U.S. to bring this revolutionary service to our partners’ clients. For more information on partnering with Opternative, email [email protected] or visit our partner page here.

Source: Opternative, INC