Order Your Next Jolt More-Than-Fair & Carbon Neutral

Online, October 5, 2010 (Newswire.com) - PHOENIX (October 5, 2010) - EcoAid and Cortez Coffee announced they are completing a carbon product footprint that assesses the entire life cycle from cradle to cup on one blend of Cortez's gourmet coffees. The emissions of this particular coffee are then voided with carbon offsets and stamped with a carbon neutral label next to his More-Than-Fair trade label. Ron Cortez, president of Cortez Coffee Company, also made his Tempe headquarters carbon neutral to add another environmental level to his commitment to sustainability.

"It's refreshing to see passion in an industry that is just starting to understand the benefits of these complex environmental studies," said Dr. Ken Pollock, chief executive officer of EcoAid. "Cortez sets the stage for more efficient processes as well as brings transparency to the coffee trade."

EcoAid analyzed the greenhouse gas emissions of what it takes to produce a coffee bean on the farm, transport it to Tempe, Arizona, roast and package it locally and distribute it to the consumer's cup. The smallest percentage of the carbon footprint is from growing the coffee beans. Carbon product footprint is an extensive lifecycle analysis that tracks and records a product from beginning to end and measures its full climate impact. This study creates awareness and demonstrates the environmental impact of an everyday product.

"EcoAid makes the carbon footprint process so easy and shows us where we can make a difference in our operations and in the ecosystem," said Cortez. "Coffee is a product of our environment and we have to take care of it."

Cortez grew up in Costa Rica and is a third generation in the coffee trade. As a kid, he handpicked coffee beans in the fields which is where he gained respect for the environment and the coffee industry. Cortez demonstrates his commitment to sustainability everyday when he purchases many of his products locally, makes deliveries with his Toyota Prius, reuses boxes for shipping and fosters his More-Than-Fair trade organization. He founded More-Than-Fair to allow direct contact between farmers, roasters, and retailers without the need of a third party to testify on their behalf.

About EcoAid
EcoAid is Arizona's first full-service, carbon consulting and management company that specializes in: measuring and tracking carbon emissions; developing sustainability plans that positively impact the bottom line; educating on carbon-related issues through online and in-person training; and carbon offsetting for a myriad of purposes.

From environmental scientists to restaurateurs, PhD's to student activists, EcoAid's diverse expertise in the climate change and carbon market field has elicited a wide range of consulting opportunities with companies such as BarS Foods, Fusion Formulations, the PGA and AMC Entertainment.

Headquartered in Phoenix and founded by individuals with varied backgrounds sharing a common purpose to remain steadfast in improving the environment, EcoAid's mission is to manage greenhouse gas emissions in a methodical and sustainable manner. For more information on carbon management and carbon reduction strategies visit www.ecoaidnow.com.

About Cortez Coffee
Since our inauguration in 1996, Cortez Coffee Company has been a gourmet coffee company that selects, imports, and roasts to perfection the best coffees from all over the world. They understand and live by the philosophy that there is no substitute for freshness. Their approach and dedication guarantees that customers will receive the very finest in quality coffees. For information on their More-Than-Fair label, visit http://morethanfair.org/. For more on Cortez Coffee, visit http://www.cafecortez.com/.

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