Organic Salon Systems is Recognized by PETA as a Provider of Cruelty-Free and Vegan Professional Salon Products

Online, August 19, 2010 (Newswire.com) - Palm Harbor, FL - Organic Salon Systems, providers of high-performance, non-diverted, professional salon products which maximize the use of gentle, nourishing, organic, and natural ingredients while minimizing the necessity for harsh or damaging chemicals; announced today that it has been approved by the People for the Ethical Treatment of Animals (PETA) organization as a company that provides only vegan products that are not tested on animals. Additionally, PETA is including Organic Salon Systems in its "Caring Consumer Project"-a database of the animal-testing policies of companies that meet PETA's cruelty-free and vegan criteria in an effort to raise consumer awareness.

Unlike companies that still needlessly maim and kill animals to test their products, Organic Salon Systems provides vegan products that are never tested on animals. PETA's Leaping Bunny approval gives salon professionals further assurances that Organic Salon System's products are vegan and cruelty-free. This standard includes Organic Color Systems, the company's range of professional permanent hair color, and Organic Curl Systems, its premier perm, straightener and relaxer line.

The Company expects salon professionals to appreciate the immediate recognition of the internationally well-known logo from their clients. PETA recently polled its mailing list of e-news subscribers about their consumer habits and 96 percent of those who responded agreed that they are more likely to purchase a product designated as cruelty-free by PETA. The company expects its efforts in providing vegan and cruelty-free products to translate into greater client-loyalty and faster new-client-growth-rates for the salon professionals that use their products.

Testing haircare products on animals often involves blinding and poisoning rabbits, guinea pigs and other animals. Studies have shown that these painful and deadly tests may not be effective at keeping harmful products off the market-but may simply provide companies with a barrier from potential liability lawsuits and lower product liability insurance rates.

"Our company has a great deal of respect for PETA and their cause is perfectly consistent with our company ethos. Joining PETA's Leaping Bunny program further formalizes our long-standing commitment to provide vegan products that are never tested on animals." says Organic Salon Systems Chief Executive Officer Scott Mitchell. "Our partnership with PETA lets hair stylist, colorist, salon owners and salon managers know at a glance that beauty doesn't have to come with an ugly side and that they can be proud of the products they have in their salon."

About Organic Salon Systems:
Organic Salon Systems, headquartered in Palm Harbor Florida, has been serving the professional salon industry since 2003. Organic Salon Systems provides hairdressers with high performance products that maximize the use of gentle, nourishing, organic, and natural ingredients while minimizing the necessity for harsh or damaging chemicals. Organic Salon Systems is the exclusive marketing and distribution company for Organic Color Systems, which offers a revolutionary full range of professional salon products including our tightly integrated color, curl, care, and connect lines, throughout the United States and Canada. Organic Color Systems is the first range of ammonia-free, long-lasting, permanent hair colors containing certified organic extracts and natural ingredients, which have been formulated to cover all grey hair and maintains the hair's essential moisture and protein levels. Organic Curl Systems is a revolutionary perming, straightening, and relaxing product which is free from ammonia and thioglycolates. Enriched with plant amino acids, it works around the natural pH level of the hair leaving it undamaged by the process. Organic Care Systems is a range of shampoos, treatments and conditioners which use the latest natural and certified organic ingredients. The highly advanced formulations are effective on natural, colored or highlighted hair. Organic Control Systems is the first range of styling products which are completely plastic-free. Traditional plastic-based products produce bonds which are brittle, causing the style to lose shape and feel crispy. The Company's offering also includes other complimentary products, education, advisory, and consulting services.