OTA Insight Acquires Transparent to Form the World's First Cloud-Based Commercial Platform to Serve Both Hotel and Short-Term Rental Industries

LONDON, March 10, 2022 (Newswire.com) - OTA Insight, the global leader in cloud-based hospitality business intelligence, today announced the acquisition of Madrid-based Transparent, a market-leading provider of data and business intelligence for the rapidly growing short-term rental industry.

The combination of OTA Insight and Transparent will create the world's most comprehensive platform for data and analytics across both hotel and short-term rental industries. "Distribution channels are converging, with OTAs offering both hotel and short-term rental accommodation. The lines are starting to blur between accommodation providers with hotel chains rapidly expanding their short-term rental portfolios," said Sean Fitzpatrick, CEO of OTA Insight.  "We're delighted to join forces with Pierre Becerril and the incredibly talented Transparent team to help meet the needs of a fast-changing industry." Founded in 2016, Transparent aggregates and structures data on more than 35 million listings across the globe. Transparent's data originates from proprietary and public sources, including AirBnB, VRBO, Booking.com and industry partners.

Decision-makers at short-term rental property management companies, destination marketing organizations, hotels, investors, OTAs and other industry service providers use Transparent data and analytics tools to drive their businesses. Transparent's advanced analytical and integrative capabilities make quality market data delivered through the platform fully actionable, so that users can optimize their strategy.

"Transparent's high-quality data is the fuel that has enabled thousands of customers to make smarter pricing, distribution and investment decisions," said Pierre Becerril, co-founder and CEO of Transparent. "With the increased levels of convergence of hotels and vacation rentals, we believe that the combined Transparent and OTA Insight teams will help to consolidate our position as a market leader. Today, we are proud to join the OTA Insight team. We have a lot of synergies to build on, which will ultimately benefit our customers, teams and investors as we continue to scale and grow."

To learn more about Transparent, visit: https://bit.ly/transparent-learn-more

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About Transparent

Transparent powers effective decision-making for the short-term rental industry with business intelligence from 35 million Airbnb, Booking.com & VRBO listings worldwide. Aggregation of public and proprietary data gives Transparent's clients unparalleled, comprehensive and accurate market insight. Leading property managers, destination marketing organizations, hotels, OTAs and service providers utilize our customisable data and analytics solutions to shape their strategy and optimize their revenue.

About OTA Insight

OTA Insight empowers hoteliers to deliver smarter revenue, distribution and marketing outcomes through its market-leading commercial platform. With live updates, 24/7 support, and highly intuitive and customizable dashboards, OTA Insight integrates with industry tools including hotel property management systems, leading RMS solutions and data benchmarking providers. OTA Insight's team of international experts support more than 55,000 properties in 185 countries. Winner of the Best Rate Shopping & Market Intelligence Solution, Parity Management Software and Business Intelligence categories in the 2020 and 2021 HotelTechAwards, OTA Insight is widely recognised as a leader in hospitality business intelligence.

Source: OTA Insight