OurMilkMoney.com Announces a More Precise Strategy for Helping 1 Million Parents Come Home Via Internet Radio Show
Last week, Ally Loprete, Founder and CEO of OurMilkMoney.com and radio personality for This Little Parent Stayed Home, broadcasting live on Toginet Radio, proclaimed that her audience does not need to be motivated.
Online, October 13, 2010 (Newswire.com) - The average American family is unable to survive on less than 2 incomes in today's economy. Child care expenses account for 14 percent of a family's average budget and are often the second-highest monthly household expense behind mortgage or rent payments. With the American economy in the middle of its twelfth consecutive quarter in recession, many families are torn between providing for their children and caring for their children. Recent research shows nearly half of all parents are concerned the economy will force them to make changes that negatively impact the quality of their current care giving arrangements. As families look for new child care solutions, they face tough choices a while weighing the costs of working versus coming home.
OurMilkMoney.com's weekly live radio show, This Little Parent Stayed Home helps families to realistically make changes in their lifestyle, realize the potential for earning a supplemental income from home, and take a much needed leap of faith into taking control of their situations. This Little Parent Stayed Home has been growing in popularity since it began its broadcast in February 2010. The first 30 episodes were focused on compassion and understanding of the parent's personal situations. Loprete wanted the feel of the show to be that everyone listening was a unique individual to be valued and accepted, regardless of th eir own personal struggles. However, according to Loprete, the next 13 weeks is going to be dedicated to "getting down to business."
"My listeners do not lack determination or ambition," said Loprete of her large following on Toginet Radio. "Parents are looking for tangible solutions and concrete strategies that will produce the results they need to be able to make the choice to come home."
The current 13 week series, which began on October 1, brings a line up of shows that aim to focus on step by step tutorials on how to put concepts of substance into action. Topics include approaching your current employer with a telecommute proposal, surviving as a family on a single salary, and how to effectively barter yourself and your services to compensate for what may be lacking in your bank account. Also on the agenda are plans to discuss already established home based business models such as mom blogging, virtual assisting and old fashion direct sales opportunities.
This Little Parent's mission remains to help 1 million parents come home, and becoming more precise is just part of what the new model will entail. "We have gotten more selective in the type of guests we are booking for the show," says Kelly St. Clair, long time member of OurMilkMoney.com and Producer of This Little Parent. "This is no longer just an opportunity for business owners to come on and plug their products. They must be willing to share pivotal knowledge that will serve as guidance to our audience."
"I am a big believer in this mission and will do whatever I can to support it," said Brian Harmsen, Founder and CEO of Designworks Talent, a virtual recruiting firm, "The show is so perfect for professionals to be able to take that leap and not feel that they are alone in doing it. I am looking forward to contributing to the movement and providing (the listeners) with my knowledge and expertise."
Harmsen appeared on the show last week to discuss changes in corporate trends in a post recession economy, and to give suggestions to workers who are considering proposing a telecommute option to their current employers. Harmsen will be the first of many guests to appear on This Little Parent since the show declared its bolder focus.
"The show is about being able to choose a better quality of life." said Loprete. "We are motivated to bring positive changes for families who are ready to take action. There are only so many pep talks you can give before you realize its the informative content that will make the most difference."
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Tags: Ally Loprete, HOME BUSINESS, itunes, Kids, ourmilkmoney, parents, sahp, this little parent, Toginet, valencia, wahm