Out With the Old, in With the New for the Tri-State's Largest Public Auto Auction House

RICHMOND HILLY, N.Y., August 1, 2019 (Newswire.com) - ​​​​​​​​The Queens Auto Mall (QAM), the first and only licensed automobile auction house in the Tri-State area, has recently completed a comprehensive series of rebranding efforts aimed at reflecting the company's evolution. The rebranding efforts include a redesign of the company's website, logo, tagline, and graphics.

"Queens Auto Mall has proudly served the Tri-State community for over 25 years," Savvas Koudellou, General Manager of Queens Auto Mall, said. "Our current rebranding efforts express our mission - to streamline the car buying process."

The new brand assets for Queens Auto Mall include:

• Sleek red, white, and blue lettering, delivering a fresh and contemporary look
• The addition of a patriotic "Uncle QAM" to the brand's identity
• A new tag line, "Largest Selection. Biggest Savings. Outstanding Service." The tag line recognizes QAM's rapid growth to become the largest pre-owned auto showroom in the Tri-State area, along with its reputation of and commitment to delivering top-notch service to its customers.

This brand refresh and new tagline go hand-in-hand with QAM's focus and mission for the constantly-evolving market and industry.

"We are evolving with the ever-changing market, providing our customers not only with quality used vehicles but with the expedited service they need," Savvas Koudellou said. "By offering wholesale prices on all our cars, QAM is one of the most aggressively-priced indoor used car stores. Additionally, our recent acquisition of Hillside Mitsubishi will allow us to offer new vehicles with the best factory warranty available on the market."

QAM features over 500 vehicles for customers to choose from over two indoor showrooms, with a wide range of makes and models available for those shopping for new and used cars in Queens and new and used cars in the Tri-State. At present, QAM is offering summer clearance pricing specials on vehicles to make room for fall inventory.

Along with the selection at QAM, the house also owns and operates Hillside Mitsubishi, the newest dealership of new and pre-owned vehicles in Queens. The dealership opened to the public in March of 2019. Hillside Mitsubishi boasts over 500 new Mitsubishi vehicles and a broad and diverse inventory of pre-owned vehicles.

Queens Auto Mall is at 134-01 Atlantic Avenue in Richmond Hill, Queens, New York. For more information on Queens Auto Mall, call (718) 313-0885 or visit www.queensauction.com.

ABOUT QUEENS AUTO MALL

Queens Auto Mall opened its doors over 30 years ago as one of the first and only Licensed Auction Houses in the Tri-State. Featuring an all-new indoor showroom with over 500 vehicles, Queens Auto Mall is the largest public auto auction in the tri-state area today.

Only at Queens Auto Mall are you granted the ability to shop top quality, pre-owned vehicles at wholesale auction prices. Their experienced team of expert sales consultants lend a helping hand where needed without overbearing traditional dealership tactics. With a certified in house DMV, Cars.com vehicle buying center, and full-service center, Queens Auto Mall is the one-stop-shop for everything automotive.

For more about Queens Auto Mall, visit www.queensauction.com

Source: Queens Auto Mall