Outdoor Identities' Fishouflage brand announces partnership with Ardent

Online, November 25, 2009 (Newswire.com) - Greenville, WI - Outdoor Identities' FishouflageTM brand is proud to welcome Ardent® as its newest licensing partner. Ardent will be incorporating the Bassouflage and Walleyeflage patterns into its' product line offering beginning with the C400 reel for Bass and Walleye anglers, and the F500 reel for Bass anglers. "FishouflageTM and Ardent® are the perfect partnership between brands," stated Kurt Windus, Outdoor Identities' V.P. of Licensing. "We wanted to work with partners known for making high-quality products and The Ardent reels just seemed like a natural fit". Ardent® already makes a great product, and now, they have a unique new look that sets them apart".

"We are pleased to be the exclusive casting and flipping reel manufacturer of FishouflageTM reels," said Michael J. Brooks, President and CEO of Ardent®. "For a growing number of anglers, Ardent® is the reel of choice for high-performance and innovation, and the introduction of the FishouflageTM reels is yet another example of this commitment to providing anglers with state-of-the-art equipment."

The Ardent® C400 Baitcasting Reel is built on an innovative new Comfort Grip frame that features corrosion resistant aluminum. This makes the reel lightweight and a breeze to cast and the 6.3:1 Helical Gear Ratio make this reel perfect for Bass and Walleye angling.

The Ardent® F500 reel is the first technique specific reel in the fishing industry developed specifically for Flipping and Pitching.This reel features a fixed ceramic line eye where the line emerges and the new narrow spool design reduces friction, allowing an angler to flip or pitch effortlessly. This high-end reel also features Ardents' innovative Perma-lock Drag System which enables solid hooksets via a factory preset 22lb drag.

Outdoor Identities' FishouflageTM brand consists of four unique pattern designs: BassouflageTM, WalleyflageTM, CrappieflageTM and MuskyflageTM. FishouflageTM brand patterns are designed to mirror the look and feel of modern 3-D hunting camouflage patterns, but are designed using natural habitat settings with specific species of fish 'hidden' within the design. The result is familiar in feel but unique in design. "I see so many anglers decked out in hunting camo" stated Paul Bernegger, Outdoor
Identities CEO. "We wanted to create something unique-something that tells people 'I am an Angler', our first four patterns are the result-which we think, speaks for itself" according to Bernegger.

For more information on FishouflageTM, visit www.fishouflage.com. for more information on Ardent® products, visit www.ardentreels.com.

FishouflageTM and associated trademarks are the sole property of Outdoor Identities LLC, and are licensed to Ardent Outdoor Inc with permission. FishouflageTM brand patterns are patent pending.

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