Oye Happy Brings Unique Gifts for Guys for the First Time to the Market

Hyderabad, India, December 3, 2015 (Newswire.com) - ​When Archana flies in from Delhi just to spend the day with her boyfriend, she takes him to a movie and Oye Happy displays the birthday message on the screen during the interval. When Ritika plans to surprise her boyfriend who loves dogs but cannot afford to keep one, Oye Happy arranges for both of them to go to a rescue shelter and play with puppies for an entire afternoon. When Anju wants to give gifts to her beau who could kill for pani puri, Oye Happy sets up a private pani puri stall right outside his office for all the guys.

So what does Oye Happy actually do? They surprise people for a living. Seriously.

Oye Happy started as a crazy idea which evolved into a business in almost an autopilot mode. Clients would call and ask them to arrange for surprises for their loved ones. Husbands for their wives, girlfriends for their guys, children for their parents and every other relationship. Their marketing was restricted to their Facebook page and word of mouth references. The viral nature of the concept often made people witnessing the surprise Google them and then approach them. 

They dressed as fishermen to welcome a fiancé, hosted a surprise book launch and signing for a closeted poet, arranged for a proposal in the air and this doesn't even cover all of their favourites. It didn't take them long to realise that the Indian customer had evolved. They soon noticed that unique experiences were valued much more highly than traditional gifts and various studies backed up their observation. People chose to create memories rather than invest in expensive material presents. Gifts for guys, while trickier, was a natural extension.

It was in 2014 that they took the big plunge and went online. From phone call orders and a tiny kiosk at the Hyderabad airport, they were now a full fledged e-commerce portal for surprises. They introduced not just customisable products that emphasise the personal touch but also a wide range of experiences that loved ones can take part in together or a person can treat him or herself to.

Their recently launched gifts for guys include:

●     Renting a Harley-Davidson for an entire day for a biking enthusiast

●     A treat of unlimited cupcakes at a well known patisserie famed for its desserts

●     Chartering a private flight for two

With a full-time team based in Hyderabad and freelance Happiness Consultants across the country, they are attempting to change the perception of gifting in India. With this aim in mind, they have introduced an extensive collection of gifts for guys that are not available anywhere else in the country.