Page365 Raises US$420,000 from Inspire Ventures and Galaxy Ventures to Woo Social Media E-commerce Merchants in Thailand

Bangkok, December 11, 2014 (Newswire.com) - Softbaked, the owner operator of Thailand's leading social media e-commerce platform Page365, announced it has raised US$420,000 in seed-stage funding from Inspire Ventures and Galaxy Ventures. The Company, which provides an e-commerce platform for Facebook and social media merchants, is led by founders Lusarun Silpsrikul and Prathan Thananart.

"Based on our scripts that track Facebook and Instagram merchant activities in Thailand, we estimate total value of social media e-commerce transactions to exceed US$510 million this year and will continue to accelerate mostly via manual person-to-person transactions. Page365 solved this dilemma by bringing merchants onto its platform and offering them a wide range of seller tools to facilitate, automate, book-keep, data analyze, and retarget their interactions and transactions with customers," say Lusarun ("Trumph") and Prathan ("Pop"), the creators of Page365.

Facebook eCommerce Platform

Lusarun Silpsrikul , CEO

Page365 solves the biggest logistical challenge created by the booming sales on Facebook and other social media outlets by bringing millions of manual transactions each year onto its e-commerce platform. To the merchants, Page365 offers the ability to automate order processing, select how to engage with customers through a combination of automatic "smart responses" and personalize direct interaction, and to access customer and sales data analytics all from a comprehensive and user friendly dashboard. To the customers, Page365 creates a more reliable and user-friendly shopping experience.

"The overall ecommerce market in Thailand is growing and social media's share has kept pace with matched growth and this tells us a lot about the online consumers and the merchants who sell to them. As sales volume increases, Page365’s platform will allow online merchants to easily scale their business and process more orders while still retaining the informality of shopping that Thai consumers desire,” says Adrian Stewart, Partner, Galaxy Ventures.

"What we see in Trumph and Pop is a great combination of market savvy and technical talent that has together brought to the market a platform that is solving some of the tough logistical and analytical challenges faced by the populous but fragmented marketplace of social media merchants and of course the millions of customers who they sell to each year," says Tom Kim, General Partner, Inspire Ventures.