Paperworld And Playworld Middle East Close After Three Successful Days

Online, March 12, 2012 (Newswire.com) - Exhibitors pleased at strong response; trade visitors impressed by vast product range

Paperworld Middle East and Playworld Middle East came to a successful close yesterday (Thursday, 9th March) after three busy days of deal making, generating business leads and signing of new supply contracts and distributorships.

The two Epoc Messe Frankfurt-organised exhibitions, further consolidated their status as trade events fully representative of their industries by attracting a strong response from inter-national exhibitors and regional trade visitors.

"Though in only their second year of existence, both Paperworld Middle East and Playworld Middle East have received an encouraging response from the regional trade," said Ahmed Pauwels, Chief Executive Officer of Epoc Messe Frankfurt. "The exhibitor range was from across the spectrum of the show industries and the exhibitors reported positive feedback from Middle East-based buyers and traders."

"Both these events represent key industries that hold out strong potential for growth. We will continue to develop these events after taking into consideration the feedback we get from our exhibiting partners," Pauwels added.

Both events featured a range of product launches by exhibitors targeting the regional mar-ketplace, while others making their debut in the region, promoted their products as they worked to raise awareness amongst traders and distributors.

Paperworld Middle East highlighted the growing demand in the market for sustainably pro-duced paper products and stationery. Apart from paper from managed forests and stationery from reduced carbon footprint manufacturing processes, the exhibition also featured a range of innovative products aimed at the discerning Middle East consumer.

Lamy, leading German manufacturer of stationery and office products and Launch Partners of Paperworld Middle East, were very satisfied with their participation. Karl Siegel, their Ex-port Sales Manager said: "This year there is a big improvement in the German Pavilion and the exhibition is much bigger than last year. We had many pre-arranged meetings during the event. We received many visitors from Saudi Arabia which is our top priority market. We also received couple of inquiries from many African countries and will certainly be back next year."

"This show is really recommended for companies who want to establish themselves in the Middle East region and who are interested in getting local partnership. We struck good deals and are in positive talks with other companies like Office Depot, Virgin Megastore etc. Our latest range being showcased is Lamy Scala, which is being shown for the first time ever at this exhibition," Siegel added.

Farook International, loyal participants at Paperworld Middle East was another exhibitor up-beat about the show. "We aim to double our exhibition space next year, as we are extremely satisfied with the response generated," said Farook A. Rahimtulla, President. "The range of visitors received this year was much better, coming from 14 different countries in the first two days. We will always continue to support this trade show."

Farook International was showcasing its "Made in UAE" products which are manufactured across three factories in the UAE. Its product line includes office stationery, school stationery, envelopes, organisers and other office products.

At Playworld Middle East, the exhibitors were increasingly stressing the safety aspects of their products and services, underlining their compliance with current child safety regulations. ESMA (Emirates Authority for Standardization and Metrology) was present at the show advis-ing trade professionals of the required "G" mark regulations on all toys and games within the UAE.

Playworld Middle East exhibitor Emsons, who has been participating since 2007 - when the event was known as the Middle East Toy Fair, was appreciative of the response generated at the show. Siddharth Bhatia, Division Manager, said: "This year we saw a greater number of visitors as compared to last year. There were quite a few from Lebanon. The exhibiton provides a great opportunity to interact with our customers and discuss business. We launched three new products from our brands at Playworld for the third quarter which were Angry Birds, Marvels and Disney. "

Salman Abdul Rehman from Iraq was pleased to have made the trip to Dubai. He com-mented: "I was looking for a reliable supplier for some new ranges of children's toys for my stores in Basra. I'm glad to have identified some prospective suppliers at Playworld Middle East."

Happy to have saved himself a trip to China to source suppliers for his upcoming children's store in Jeddah, was Pakistani entrepreneur Hanif Hassan. "Though this is my first time at Playworld, I found a wide range of manufacturers here, all interested in doing business in the region. I am quite spoilt for choice and will be making a definite decision soon," he said.

ENDS

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