ParetoLogic Raises $10,000 to Build a School in Kenya

Online, August 29, 2012 (Newswire.com) - After over two months of intense fundraising, ParetoLogic has raised their $10,000 goal for Free the Children. The Victoria-based software developers selected their annual charity this past spring after an in-person presentation from a Free the Children representative. Staff and executives at ParetoLogic were so inspired by the work being done by Free the Children that fundraising began almost immediately.

Elton Pereira, Co-founder and Chairman of ParetoLogic, was particularly moved by the goals of the charity. "It's incredible the kind of real change that we can bring to children around the world. With a little time and effort, we can literally change hundreds of lives for the better."

Free the Children is a charity that aims to empower children to become agents of positive change in their own lives by giving them the necessary tools and resources. Their Adopt-A-Village model includes building schools, education and awareness programs, as well as projects to bring potable drinking water to communities. They have helped children in Kenya, Sierra Leone, India, Nicaragua, and other regions around the world.

ParetoLogic's fundraisers started off with bake sales and silent auctions, but reached a feverish pitch in August with the ParetoLogic Penny Wars. In this friendly competition, teams within the company not only donated to win, but donated even more to lower other team's standing. The stakes were high: for the winners, a modest prize; for the losers, a serenade to co-workers with the song of their choice, along with a pie in the face. The result was over $4,700 raised, one song sung, and half-a-dozen pies hitting their targets.

David Johnson, HR Coordinator at ParetoLogic, organized the successful fundraiser. "Amid the fun of the games, we all remembered that it's for a very good cause. As much as there are winners and losers, we all won by raising our goal of $10,000. Thanks to Free the Children, this will go towards the construction of a new school in Kenya."

More information about Free the Children can be found at http://www.freethechildren.com/