Payday Loan Customers Rate Online Payday Loan Lenders as "Good Value"

Online, May 19, 2011 (Newswire.com) - An independent survey was recently conducted by the Auriemma Consulting Group (ACG). The survey was commissioned by MEM Consumer Finance Ltd (trading as PaydayUK) with 1000 customers participating.

Were the majority of PaydayUK's customers happy? It would appear so as the survey found that nine out ten customers rated the service as a convenient way to get money quickly so that they can cover unexpected bills or expenses.

Key findings of the ACG survey were:

• 87% of customers would recommend MEM(PaydayUK) Payday Loan Lenders UK to a friend
• 95% of existing customers agree with the statement "MEM does what they promise to do"
• Customer satisfaction is 96%
• 9 out of 10 existing customers think MEM payday loans are a convenient way to obtain cash quickly
• 95% of customers find customer service at MEM to be helpful and easy to understand

The survey finds that in general MEM customers are pleased with the service that they have experienced. They find that due to the service being totally online with no faxing or documents required, there is no fuss and a loan can be applied for very quickly and very easily. These are the results brought by payday loan comparison between the competitors.

BinduVarkey Compliance & Corporate Communications Manager said: "MEM is committed to lending responsibly in a clear and easy to understand manner. We take customers' feedback very seriously and are delighted with the outcome of this independent survey."

Megan Bramlette Managing Associate at Auriemma Consulting Group said "These results indicate that consumer satisfaction with payday loans and MEM in particular exceeds levels typically seen at financial services companies. Clearly there is a tremendous appetite for this type of loan among British consumers and MEM appears well-positioned to retain its status as the UK's leading provider of direct payday loan lenders."

Data from this study was generated from 1,156 web surveys given to existing MEM customers between November 2008 and March 2009.