Peanut Labs Launches Three Global Online Panels in Asia

Online, September 13, 2010 (Newswire.com) - SAN FRANCISCO - Peanut Labs, the leading provider of social media sample for market research, today announced the launch of their Social Media Asia Sample, providing market researchers with access to an extensive online population of social media users in China, Japan and South Korea.

Continuing to deliver on its promise to empower researchers with the ability to target a unique population of social media users and gain global insight into consumer behavior, Peanut Labs is opening its surveys to Asia, where social media is undeniably becoming more popular. According to a recent report by The Nielsen Company, social media usage has seen unprecedented growth in Asia Pacific in the past year and is having an increasing impact on consumers' purchasing decisions. The report also sites that, by population, Korea is one of the most social media engaged countries in the world, with the country's leading social media site attracting 95 percent of the Korean Internet population every month.

The company hopes to expand its respondent base in Asia to 250,000 unique users by the end of the year. Each respondent is profiled on basic demographic attributes such as age, gender, level of education, employment status, family composition and household income.

For more information regarding Peanut Labs' sampling capabilities in Australia, Canada, China, France, Germany, Italy, Japan, South Korea, Spain, the UK or the US, contact [email protected].