Penn Camera and Klaggle Deploy New Online Product Review Solution

Online, July 14, 2010 (Newswire.com) - BELTSVILLE, MD and BETHESDA, MD - Penn Camera and Klaggle have launched a state-of-the-art enhanced product review solution on the photography retailers' website, PennCamera.com. Website visitors now have access to insight into thousands of opinions from across the web on specific cameras and their most reviewed features in an easy-to-digest summary.

"We know that product review content increases retention and sales, but don't have the on-line traffic or time necessary with traditional solutions to collect and manage enough content to be meaningful to our customers," said Robert Buzzell, CEO of Penn Camera. "We needed an innovative product review solution we could benefit from right away. We are excited to work with Klaggle, whose team had us up and running in a matter of weeks."

"We are delighted to have Penn Camera as a customer to help them further engage with their customers," said Stephen Candelmo, CEO of Klaggle. "Our goal is to help retailers and on-line sellers enhance engagement, retention and sales by harnessing the value of review content in a new and exciting way."

"Our market research indicated that the aspect of product reviews with the greatest impact on the buying decision is what purchasers have to say about the product, not just an overall rating. However, consumers can't quickly and easily find this information, and are forced to wade through individual reviews or visit multiple sites to glean a fraction of the information we can provide," continued Candelmo. "Many retailers like Penn Camera want to offer consumer product review content to increase retention and sales, but don't have the necessary resources to collect such review content from their users. Klaggle's nSight™ Solution solves that problem by providing immediately available and easy-to-understand review content, either as a sole source or complement to a retailer's existing review solution."

As part of the product review content offered at PennCamera.com, visitors are provided with a real-time overall product rating, and a dynamically generated text summary on the most talked about aspects of that product. Visitors can see ratings on the most reviewed features along with snippets of live, authentic review commentary that has been pulled from the reviews included in Klaggle's analysis.

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To see Klaggle's product review content on the Penn Camera site, visit their digital camera products at www.penncamera.com. For more information on Klaggle, visit www.klaggle.com or email [email protected].

For more information, press only:

Kelly Walter
Penn Camera
301.210.7366 ext. 119 / [email protected]

Haidee Calore
Klaggle
800.670.4615 / [email protected]

About Klaggle
Klaggle is a leader in online consumer review analysis and a preferred provider product opinion ratings and review content solutions for retailers and online sellers. The company's revolutionary approach to extract, understand and visually present product opinion intelligence on the most talked about features and attributes of a product, as expressed in millions of existing product reviews collected from across the web, provides a much more meaningful experience for consumers in making informed purchasing decisions. Klaggle's nSight™ Solution helps retailers and online sellers accelerate customer purchasing behavior by enabling them to immediately provide unbiased, visually compelling and interactive summarized consumer review content on their product pages, right at the point of sale.