Peoria's OIC Group Now Offers Social Media Marketing

Online, August 6, 2012 (Newswire.com) - In today's digital marketplace, no longer are traditional Internet and website marketing techniques as effective as they used to be. To gain an edge on the competition and establish a powerful reputation on the web, businesses need to add social media strategies to their marketing arsenals. That is, companies can benefit from sharing, interacting, and making their presence known on popular social media platforms in order to gain recognition, trust, and loyalty.

Along side the firm's SEO and Internet marketing services, Peoria web design and SEO company OIC Group Inc. has recently announced offering programs for social media marketing. The core emphasis of OIC Group's new services focus on social media channels like Facebook, Twitter, and Google+. Together these platforms help inbound more traffic to websites, in addition to aiding other efforts such as content marketing and organic SEO.

After big changes by Google in the second quarter of 2012, social media (namely Google+) has had immense influence on the organic search results. One of the biggest changes that recently occurred was the local search results of Google Places being replaced with Google+ Local pages. Additionally, even the Google+ posting activity of users is being shown in the organic results. This underscores a momentous shift in social media's influence on search engine optimization.

In addition to Google+'s impact on search, Twitter hold great potential for both SEO and inbound marketing. Like Google+ posts, "Tweets" also have the potential to appear in the organic search listings. Twitter also boasts a massive community of users, allowing some companies to have incredible marketing reach and online exposure.

In a nutshell, organic SEO must take into consideration the impact of social media. Creating successful SEO and Internet marketing campaigns will almost always include some kind of social elements. For this reason, social media marketing must never go overlooked.

The experts OIC Group in Peoria, Illinois have been experimenting and refining strategies for these latter platforms and more. They are also involved in other social platforms like Pinterest for ecommerce SEO services, as well as LinkedIn for niche professionals and local firms. OIC Group develops unique campaigns per client and typically combines a number of strategies and web marketing channels.

You can learn more about Peoria web design and SEO company OIC Group, Inc. by visiting the website or calling (309) 680-5600.