Perspective Advertising Focuses Team Growth on Colleges

Livonia, MI, July 31, 2015 (Newswire.com) - ​The sales and marketing firm’s track record of success is thanks largely to its team’s ability to come up with innovative new campaigns, explained Benyamin. Therefore, they are always searching for fresh associates with unique perspectives. This has spurred them to hire recent college graduates.

“Young people have incredible energy and drive,” asserted Benyamin. “That is exactly what we want at Perspective Advertising. Thanks to our training program, we can teach anyone how to be an excellent marketer. However, we need people to really care first. Generally it is the younger candidates who display that yearning and inner fire we seek.”

"I make sure to really probe into a candidate's experiences,"

Benyamin , Director of Operations

Benyamin indicated that the Perspective Advertising’s management team can be contacted via their website, on the phone, or through email. He strongly encouraged any interested individual to reach out to learn more about the open positions.

Perspective Advertising’s Director of Operations Discusses Attracting Young Candidates

Finding, attracting, and retaining young professionals is not the same as for their more experienced counterparts, Benyamin asserted. At Perspective Advertising, the management team has spent a lot of time ensuring that they can make a very competitive offering to the area’s best recent graduates. For example, they offer a flexible work environment that fits with the millennial work model.

“Millennials aren’t lazy – far from it,” stated Benyamin. “However, they do think about work differently than older generations. They like open, authentic workplaces that have strong values and make a real impact. In exchange for offering them such a culture, we get the benefit of all their drive and excitement.”

He also indicated that young people are particularly motivated by the ability to make a real difference in their workplace. This means that there are certain traditional positions that won’t work well. However, it also means that new hires will work hard to leave their mark. Of course, this drive isn’t true of all millennials, so it is important to ask the right questions.

“I make sure to really probe into a candidate’s experiences,” Benyamin said. “I want to see ownership of work, leadership potential, and passion. This requires asking fairly open-ended questions. I also frequently ask for clarification on answers. The candidates who really did the work will have a lot of detail to add. If you take the time to look, it isn’t too hard to find great young professionals.”

About Perspective Advertising

Perspective Advertising is Michigan’s foremost lead-generation firm. Using proven interactive marketing techniques backed by cutting-edge demographic research, Perspective Advertising’s sales and marketing analysts are able to effectively reach key consumer groups and produce excitement for the services they represent. The company’s innovative campaigns have resulted in the generation of significant, viable customer leads and increased recognition for represented brands. For this reason, businesses continue to entrust their lead generation initiatives to Perspective Advertising. For more information, please visit: (website).