Philippine Prudential Life Insurance Company, Inc. (PPLIC) Celebrates 48 Years Of Excellence.

Online, February 12, 2011 (Newswire.com) - Philippine Prudential Life Insurance Company, Inc. (PPLIC) is all set to celebrate
its 48th Anniversary at the Wack-Wack Golf and Country Club on February 18, 2011.
PPLIC was established by businessman and philanthropist, Don Daniel L. Mercado Sr.,
on February 18, 1963 to serve the growing life insurance needs of Filipinos. Forty-eight
years later, PPLIC remains fully committed to this goal, becoming an industry leader in
innovation and growth, while continuing to be a trusted partner to its more than 1.5 million
policyholders and their families.

Solid Financial Standing

The Philippine Prudential Life Insurance Company is currently under the helm of Mr.
Gregorio D. Mercado, who is the current Vice President of the Philippine Life Insurance
Association (PLIA) and President of the Insurance Institute for Asia and the Pacific
(IIAP). Under Mr. Mercado's leadership, PPLIC has seen an impressive growth trajectory
with an unprecedented 192% growth in Gross Premiums over the last five years.

Despite the recent global financial crisis and local business challenges, PPLIC continues to
enjoy solid financial standing. For the first three quarters of 2010, the Company reported
gross premiums of Php 649.7 Million, over Php 51 Billion Business-In-Force, Total Equity of
over Php 91 Million, Total Premium Income of over Php 680 Million, Paid up Claims of 71.8
Million, Legal Policy Reserves for future claims of Php 281 Million and Total Investments of
more than Php 341 Million.

Superbrands Status

As the industry leader in innovation and growth, PPLIC has certainly a number of
reasons to celebrate. Among these is its distinction of having been the first and only
life insurance company thus far, and one of only 30 leading brands in the Philippines, to
have been awarded the prestigious Superbrands status, for both the 2009-2010 and
2011-2012 periods. As the leading global independent arbiter of branding, Superbrands
International only recognizes established, compelling and deserving brands that have
achieved formidable successes in their brand-building efforts. As such, PPLIC has been
validated as having achieved the highest standards of excellence, while continuing to enjoy
the trust of Filipinos for the excellent quality of its products and services.

Innovative Products

PPLIC continues to be a 100%-Filipino-owned company and remains passionately committed
to serving Filipinos through its innovative life insurance products from whole life plans,
endowment plans, individual and group plans, health insurance, pension and education
products, along with Credit Life Insurance, which the Company pioneered as Mortgage
Redemption Insurance. PPLIC's products are, indeed, designed with the Filipino in mind to
help them plan for a more secure and protected future.

Corporate Citizenship Thrusts

In addition to its life insurance offerings, PPLIC also manifests its commitment to help the
Filipino people through its Corporate Citizenship efforts, such as the Kariton Klassrum
project of CNN Hero of the Year "Kuya" Efren Peñaflorida, the Gawad Kalinga, and
several other socio-civic programs.

As it celebrates 48 great years of sterling, solid and trustworthy service, the Philippine Prudential Life Insurance Company will continue to be optimistic and confident in the
life insurance industry and in the future of the Filipino people it is committed to serving.
Visit http://www.philprudentiallife.com/