Phoenix Events, Inc., Focuses On Partnership With Wholesalers

Phoenix, AZ, March 18, 2015 (Newswire.com) - For the fast-growing marketing and consulting services company, making sure that consumers are able to get the products they want and need is essential. Britt explained that by partnering with wholesalers, they will now be able to operate a smoother distribution channel. This means that it will be easier for them to get the right product into the hands of the right customer at the right time.

“With the increasing power of the Internet, many businesses are relying less on wholesalers,” she indicated. “We think that they are missing a huge opportunity because that partnership can be used easily to smooth supply chain logistics. We are thrilled to have these wholesalers as channel partners.”

"With the increasing power of the Internet, many businesses are relying less on wholesalers,"

Britt, President

In distribution channels, wholesalers play important roles as connectors between product manufacturers and retailers. They buy items in bulk from a number of manufacturers and then resell them in smaller quantities to retail outlets. As such, they save manufacturers time and money by handling retailer relationships for them. Furthermore, they help retailers by acting as one-stop shops.

Although it is now possible for retailers to easily purchase directly from manufacturers because of online ordering, Britt maintains that wholesalers should still be part of the process. “While online ordering is great, there are still a lot more relationships that need to happen. I believe that from a logistical perspective, having that wholesale channel partner is still essential.”

Phoenix Events, Inc’s President Discusses Advantages of Wholesalers

 According to Britt, there are many more reasons that manufacturers should make wholesalers part of their supply chains. One benefit of which is that they provide promotional services, such as in the partnership arrangements that Phoenix Events, Inc has made. By working with a wholesaler, it is much easier for manufacturers to convince retailers to stock their products.

“The wholesale stage of the channel is important to pushing products through distribution,” she said. “One powerful way to do this is through featured products. Whenever a wholesaler features a specific product to the retailers they work with, it will likely solicit far more sales.”

Another service that is often offered by wholesalers is point-of-sale promotions. These in-store displays and representatives can help shoppers find products. “We go into stores and show off products in a way that inspires purchases,” Britt added. “I think that working with wholesalers is going to really help the businesses we represent.”