Phoenix Events, Inc. Travels to Florida to Test New Campaign

PHOENIX, AZ , January 21, 2015 (Newswire.com) - “During the holiday season, I had the opportunity to test run a new jewelry line in Florida,” said Britt J., Phoenix Events, Inc.’s president. “I learned a lot about this amazing brand, and how best to represent it. I am certain that I now know how to effectively run this new campaign, and I’m in the process of teaching my team members about it as well. We’ll be introducing this wonderful new line to the Phoenix metro area.”

Adopting a new campaign is one of the most exciting times in any company, and Phoenix Events, Inc. is no different. “We’ve earned our reputation as the area’s leading marketing and consulting services organization because of our dynamic outreach approach,” Britt explained. “As a result, we’re always adding to our diverse portfolio.”

"As long as managers carefully consider ROI before they invest their capital in business growth, and take caution not to spread their resources and talent too thin, tapping into new markets is what success is about in this industry"

Britt J. , President

“The quality of the products are so amazing and beautiful. You really feel like you are giving someone a spiritual beautiful gift,” commented Britt.

She also indicated that new services and products are part of what keep businesses in the market. Doing so isn’t merely an option, it’s critical to business expansion and profitability, which is why her team is prepared and eager to help brands launch their new concepts into the public arena.

Phoenix Events, Inc.’s President Discusses the Dynamics of Business Expansion

“Adding more brands to our list of service recipients means expansion for them and for us as well,” Britt continued. “It’s not just something to jump into, however. There’s a lot to consider, and strategy is a definite must. Leaders must sometimes prepare for additional overhead, and even increased revenue requires planning as well.”

According to Britt, the basis of expansion is to attract and retain greater market share – and there are always untapped markets. While reaching out to them is easy, establishing long-term relationships requires significant investment. It is typically a worthwhile one, however, because loyalty is the surest way to ensure steady and increasing profitability over time.

“The impact of scale is also important to think about when it comes to business expansion,” Britt indicated. “Operating in several markets means worrying less about conducting business on a per-customer basis. More consumers means increased profit potential.”

“As long as managers carefully consider ROI before they invest their capital in business growth, and take caution not to spread their resources and talent too thin, tapping into new markets is what success is about in this industry,” Britt concluded. “I’m thrilled that my team so effectively helps the brands we represent achieve it. With their expertise on hand, everyone benefits.”

Britt reflects back on the time she spent in Florida and the opportunity she got to bond with her team member, Nora. Nora, born in Syria, has only been living in the United States for only one year. “She kept reminding me of the importance of the trip. Sometimes I get caught up in the numbers and the client, and forget about the relationship building aspect,” Britt said. “Nora really helped me realized the importance of appreciating people and focusing on bonding with each other.”

About Phoenix Events, Inc.

Phoenix Events, Inc. is an industry-leading event-based marketing firm that helps its clients develop lasting relationships with customers. Their unique approach produces measurably higher customer lifetime value, ensuring the brands represented by Phoenix Events, Inc. develop a strong foundation of return business. The professionalism and continued success of the firm’s brand ambassadors has led to the firm being awarded contracts with clients large and small, including non-profits, start-ups, and global brands. For more information on how they are energizing their clients’ businesses, visit Phoenixevents-inc.com.