Pilot Group releases New Version of their Email Marketing Software

Online, May 17, 2010 (Newswire.com) - Pilot Group, e-commerce solutions provider, announced new version of their all-in-one email marketing software - PG Newsletter Software - software that includes everything for designing HTML and text based newsletters, delivering personalized emails to your target audiences through mailing lists and improving your business by boosting your e-mail advertising and communication. It has been on the market for about 10 years now and proved to be a reliable solution for email marketing needs.
The new version includes new powerful tools to completely automate your follow up marketing:
Autoresponder System. Autoresponder is a newsletter variation which is sent to subscribers after a certain period from their subscription, such as immediately, in 14 days or 2 months. PG Newsletter Software allows you to create multiple autoresponders for each of your mailing lists. Using autoresponders you can follow up with your subscribers automatically sending a series of personalized newsletters to new subscribers at intervals you define.
Target Lists. Target Lists allow filtering subscribers from a mailing lists list based on common attributes such as location or interests and send newsletter to each segment. Thus, newsletters can be sent either to your entire mailing list or only a portion of it that matches specified criteria.
Triggers. Triggers automate your mailing lists management adding subscribers to a different mailing list when they open a specific email or sending subscribers a certain newsletter when a particular link is clicked etc. Thus, when you set up triggers, you can configure certain things to happen automatically when certain other events occur.
Some other new features that were included in this release:
Possibility to use multiple SMTP servers.
You can enter a few SMTP servers that will be used for sending newsletters and specify priority for each of them. If there is something wrong with the main SMTP server, then the next one will be used for sending newsletters and so on.
Subscriber's birthday congratulation.
New type of notification will send birthday congratulation to a subscriber whose birth date is in the database. As other notifications, this one can be enabled or disabled.
Possibility to enter time when sending of newsletter will be started in Delivery Schedule section.
New 'Import subscribers' Wizard that allows importing subscriber from a CSV file that does not contain headers.
To view full list of features, you can visit official website of PG Newsletter Software - http://www.newsletter.pro