Pioneering Entrepreneur Dr. Jay Reubens Introduces SafeHands®, The World's First Alcohol-Free Line of Hand Sanitizers

Online, May 14, 2012 (Newswire.com) - Dry skin, painful irritation and burning sensations are the calling card of leading alcohol-based hand sanitizers like Purell. Dr. Jay Reubens, a recognized authority and innovator in the area of hand hygiene and hand sanitization, has partnered with noted scientist Dr. David Dyer, the leading peer-reviewed FDA consultant to create safeHands® www.getsafehands.com a revolutionary skin soothing, non-toxic, non-flammable foam based alternative to alcohol-based hand sanitizers.

With a proprietary formula touting main active ingredient Benzalkonium Chloride(BAC), safeHands® is the only hand sanitizer subjected to extensive microbiological and human-subjects testing and has been proven safe for everyone including adults, children and pets with increased germ-killing efficacy after third consecutive use.

"There are real, proven and lethal dangers resulting from the persistent use of leading alcohol-based sanitizers such as Purell. Extensive clinical testing has proven that the germ killing ability of alcohol-based hand sanitizers decreases after frequent use. Germs become trapped in dry skin, leaving hands and skin more susceptible to bacterial viruses and sickness while safeHands® proprietary foam based formula preserves natural skin oils, providing increasing germ-fighting after third use." says Dr. Jay Reubens, founder of safeHands®.

A socially conscious company seeking to educate consumers and parents on the dangers of alcohol-based sanitizers, safeHands® campaign will launch effectively this summer. Future product introductions will include safeHands® for everyone, safePaws® for pets, safeSquirts® for children, safeTronics® for electronic equipment and safeHands® for Him and Her.

For a complete list of safeHands® products, or for more information visit www.getsafehands.com.

For media inquiries please contact Michelle Soudry or Zoe Hyams at The Gab Group, 561.750.3500., or email [email protected] or [email protected].