Pirelli to exhibit at Brityrex International 2014

Singapore, Singapore, July 5, 2014 (Newswire.com) - Italian tyre firm Pirelli will have a strong presence at the Brityrex International tyre show from October 7-9 in Manchester, exhibiting some of its latest state-of-the-art products.

The Manchester-based show is the main trade event for the tyre industry in Great Britain, where Pirelli is leader in the Ultra High Performance sector.

Pirelli UK Managing Director, Dominic Sandivasci commented: “We’re delighted to be back at the Brityrex International show, which provides us with an excellent shop window for our premium products. It’s the principal show for tyre manufacturers in Great Britain, so clearly a vital fixture for us. We see it as a valuable opportunity to increase our brand image and enhance our trade contacts.”

Welcoming Pirelli to the show, Paul Farrant of SingEx-ECI, said: “Pirelli is one of the world’s most recognised tyre brands so it is great to have them at Brityrex. I know their presence will add real pulling power to the event and will be welcomed by visitors, delegates and other exhibitors.”

Established in 1979, Brityrex is the UK's only dedicated tyre trade and equipment exhibition, and will be the focus for new products and services across the tyre and automotive aftermarket sector. 

Ends

About Pirelli

Pirelli is among the main tyre makers globally and world leader in the Premium segment, with high technological content. Founded in 1872, it has a presence in over 160 countries, with 22 manufacturing facilities on four continents and 38,000 employees. Pirelli has been involved in motor racing since 1907 and is currently the exclusive Formula 1® tyre manufacturer for the 2014-2016 championship seasons. The excellence of Pirelli’s products, the popularity of the Pirelli Calendar, as well as the company’s involvement in the worlds of Formula 1® and fashion all contribute to the success of the Pirelli brand, valued by Interbrand at €2.27 billion

About SingEx

SingEx Holdings is a Singapore based company and consists of different entities including SingEx Venues Pte Ltd, a venue management company, and SingEx Exhibitions Pte Ltd, an event management company for exhibitions and conventions.

SingEx Exhibitions owns, develops and manages a portfolio of events through collaborations with local and international partners in Singapore and other emerging markets. Its extensive network of regional governmental agencies, international trade associations, and leading businesses in key sectors enables SingEx Exhibitions to acquire, build, market and scale events around the world. In July 2013, SingEx acquired ECI International, the UK company behind the Tyrexpo series of exhibitions in Singapore, India, South Africa and the UK. The acquisition is expected to fuel the growth into new markets and further expand SingEx’s reach in the MICE industry abroad. 

Media contacts:

Rohaila Eas

SingEx-ECI

T: +65 6403 2227

E: rohaila dot eas at singex dot com