Plan for Success: Education and Support for Aspiring Authors

Online, June 24, 2011 (Newswire.com) - - What is the difference between a best seller and an unknown book title? A solid business and marketing plan, according to PublishandPromote.ca (the education division of Lotus Moon Press).

"Most authors dream of writing a best seller, appearing on a celebrity TV show and touring the country from coast to coast. But where they fall short is having a real understanding of the business of being a successful author, and investing the time to write a solid business plan for promoting and marketing their book(s)," explains Lina Moon, Principal of Lotus Moon Press.

The new education division of Lotus Moon Press, PublishandPromote.ca, was created to equip aspiring authors with the know-how, tools and resources needed to be successful, and connect them to the most appropriate channels for distribution and obtaining media attention in a strategic and cost-effective manner.

One of the goals of PublishandPromote.ca is to ensure that new authors also avoid costly mistakes, such as targeting their audience inappropriately, sending out an inconsistent image and message, not creating professional sales tools or media kits, and poor planning of publicity and marketing campaigns.

Whether authors decide to self-publish or submit a proposal to a publisher, they need to understand the business of publishing and promoting in order to be successful!

What clients are saying:
"PublishandPromote.ca's e-course gave me the confidence and knowledge I needed as a new author in original and exciting ways that I feel will ultimately reward me with a financially and critically successful book and promotional tour."
~ Kevin N., Toronto, Writer and Musician
(Book proposal to Hay House in progress)

"From start to finish, the team at PublishandPromote.ca were timely, efficient and professional. I could not have asked for better service. I would highly recommend them to anyone who is interested in publishing a book."
~ Francine Alfred, Founder and President, Talent Unleashed

"PublishandPromote.ca's e-course provides an excellent overview of the complicated realm of publishing. I would highly recommend this course to any first-time author. This company's expertise and guidance takes aspiring writers from developing initial vague ideas to a polished finished book. Whether self-publishing or seeking a publishing house, PublishandPromote.ca is a new author's best friend."
~ Shirley C. Toronto, Artist
(Book in Progress)

About PublishandPromote.ca:
PublishandPromote.ca is the education division of Lotus Moon Press, based in Ontario, Canada, and is dedicated to teaching aspiring and new authors across North America about the business of book publishing and marketing and how to promote their books and themselves professionally.

For more information about author services, please visit www.publishandpromote.ca or call toll free 1.888.767.8423

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