Planet Fitness Executive and General Counsel Joseph Freschi Shares Tips on Legal Liability in the Age of Social Media

Online, June 7, 2010 (Newswire.com) - (SAN DIEGO, CA) - Joseph Freschi, Executive Vice President and General Counsel of Planet Fitness, discusses the common legal concerns that businesses have when considering social media. Using the framework of the popular book "All I Really Need to Know I Learned in Kindergarten," by Robert Fulghum, Freschi explains the legal risks involved with having a high social media presence, including copyright infringement, privacy and defamation, and explains the company's solution to limiting risks. Featured on the June issue of Business Review USA, Freschi outlines a common sense approach to advancing the success of a company's social media strategy.

Frenchi illuminates that as membership with the New Hampshire-based health club brand has dramatically increased, Planet Fitness has found their presence on social networking sites, including Facebook and Twitter, skyrocket as well. Freschi communicates how social media has improved the profile of Planet Fitness, but also increased legal risks in regards to liability.

"Joseph Freschi clearly outlines the legal concerns associated with social media that raises red flags with many companies," said Laura Clapper, Editor-in-Chief of Business Review USA. "He offers a common sense approach to mitigating these risks and improving the success of a company's social media strategy."

"I encourage businesses to learn more about specific legal risks and educate their stakeholders on such risks," says Freschi in the article.

Planet Fitness is one of the fastest growing private businesses in the United States with franchises in over 38 states. Known for their Judgment Free Zone® philosophy, the health club caters to people who seek a great workout with none of the hassle.

To read this article in full, visit our June issue of Business Review USA at http://www.businessreviewusa.com/magazines/2685