PlanetDo Unites a World That Cannot Sit Still. The Next Big Indoor Thing for Active Outdoor Sports.

Online, April 13, 2011 (Newswire.com) - Half a billion people around the world previously had no place to go. That's changed. They now have an online nerve center: just launched, PlanetDo.com is the world's first social media and shopping site dedicated exclusively to active outdoor sports enthusiasts. Skiers, snowboarders, backpackers, cyclists, runners, climbers and paddlers now have an online home dedicated to what they do-with none of what they don't. Nobody is posting birthday pictures of the baby, micro-blogging about eating a ham sandwich on the subway, or posting pictures of cats attacking cheeseburgers. PlanetDo is just one thing: good, hard, active outdoor doing. For folks into human and gravity powered sports, for any activity you're likely to outfit at REI, PlanetDo is home.

Whether you want to find the best new trails, the best equipment deals, or just new active outdoor friends, PlanetDo is the place. Free to users, PlanetDo is the first social media site dedicated entirely to the multi-billion dollar active outdoor sports industry. Central to the user experience is a vibrant social media interface complemented by the world's first Comparison Shopping Engine dedicated exclusively to active outdoor sports gear. Additionally, the advertising model is predicated on one thing: being useful to the user. Skiers see skiing ads, backpackers see ads relevant to backpacking, paddlers see paddling messages, and so on. Unlike the often incidental advertising model seen on places like Facebook, the advertising on Planetdo is designed to be an integral and welcome part of the user experience.

The idea for this dedicated social media platform was born when founder and CEO Kevin Kotzian became hooked on skiing. A Michigan native, his local opportunities were limited. After traveling the globe in search of the best alpine experience, Kevin finally landed on Utah. Bonus: the all-season area, multi-sport complexion. Kevin is an entrepreneur with another successful business to his credit-one that a NDA prevents him from discussing. Ultimately, he realized a comprehensive social media platform could connect like-minded doers across the active outdoor spectrum. PlanetDo could offer a quick and easy shortcut to the kinds of answers he spent many years and thousands of dollars seeking for himself.

Billing itself as a "hucking off point," PlanetDo has been quietly luring beta testers since last fall. Additionally, the six-wheeled behemoth at PlanetDo, a former Swiss military Pinzgauer, has been appearing at events around the west, bringing a taste of the party to the people. And the TV crew of Planetdo has been covering active outdoor events with its own special, twisted perspective. They have also been grabbing the odd "Scar Story" along the way. (Look for the face of the Nordic Combined Olympic Gold Medalist Billy Demong plant fiasco on YouTube.)

The ultimate goal of PlanetDo is to become a social media powerhouse and active outdoor economic engine while Uniting A World That Can't Sit Still. Learn more at www.planetdo.com.

For more information contact: Rachna Jain, [email protected], 6300 Sagewood Drive, Ste H #478, Park City, UT Phone: (410) 772-3758.