Platformic Selected by Leading San Diego Radio Stations to Power Online Presence with Web Based Content Management, Listener Engagement Tools and Social Networking Platform

Online, May 19, 2010 (Newswire.com) - Platformic, an end-to-end online web development environment (OWDE) and content management system (CMS) provider that allows businesses to quickly and easily build and maintain websites without coding or third party authoring tools, today announced it has been selected as the platform of choice to develop and manage the websites for three stations recently acquired by Local Media of America (LMA), a subsidiary of The Broadcast Company of the Americas-Magic 92.5 (XHRM-FM), Z-90 (XHTZ-FM), and 91X (XETRA-FM). The new websites, powered by Platfomic and launched in only one week, are a testament to the quick time to market, flexibility and ease-of-use of the company's technology.

In January 2010, LMA acquired the assets of San Diego-based Finest City Broadcasting, operator of the three radio stations serving the San Diego market, and that can be found online at:

• Magic 92.5 (XHRM-FM) San Diego's Old School: http://www.magic925.com/pages/main
• Z-90 (XHTZ-FM): http://www.z90.com/pages/main
• 91X (XETRA-FM) Local. Independent. Radio.: http://www.91x.com/pages/main

"At Platformic, our goal is to make it easier for broadcasters and other businesses to harness the power of the web-with one platform for media publishing; targeted ad serving; managing content, videos, mobile content, etc. We aim to make the web more manageable and put full control in the stations' hands," said CEO of Platformic, Claudio Canive. "We are excited about the cool things Magic, Z-90 and 91X are doing with Platformic to further build those brands and interact with listeners online, and of course, pleased by the further expansion of our platform."

Platformic's patented technology, used by leading companies around the globe such as Comcast, Fox, Tribune, Bicoastal Media, Broadcast Company of the Americas and Peak Broadcasting, enables users to easily build and manage media-rich websites that incorporate social media tools and user generated content (UGC). Users can "visually" create layouts and manage content from a browser in a fraction of the time while adhering to professional standards. The result is a completely customized website and CMS with the ability to change the layout and content quickly and easily. Users can update sites or change their entire look in minutes with no downtime. Staff members with little or no web experience can then simply update the sites more often to keep content fresh and make the site "stickier" for visitors.