Playboy Golf Announced the 2010 Playboy Golf Scramble Sponsored by The Glenlivet

Online, May 10, 2010 (Newswire.com) - May 10, 2010 - Playboy Golf today announced that The Glenlivet®, the number-one selling single malt Scotch whisky in the United States, has signed on as the national presenting sponsor of the 2010 Playboy Golf Scramble. The Playboy Golf Scramble is one of the most exclusive and entertaining golfing tournaments in the world where participants compete on specially selected courses at the local level for the honor of reaching the annual national finals in Southern California. All Playboy Golf events raise money for local charities, feature a VIP pre-party and are hosted by Playboy Playmates and Girls of Playboy Golf, creating a tournament like no other.

As presenting sponsor, The Glenlivet will have branding presence at 15 local Playboy Golf Scramble events as well as the highly-anticipated Playboy Golf Finals that will take place in March 2011. The Glenlivet will have a sampling table and brand ambassador on-site at each event to answer any questions regarding the product and the distilling process. The Glenlivet will also have three dedicated holes at each golf tournament, specifically holes #12, #15 and #18 to correspond with the single malt's 12, 15 and 18 year old age offerings.

"We are very excited to welcome The Glenlivet on board as our presenting sponsor for the 2010 season of Playboy Golf," said Ajay Pathak, President and CEO of Playboy Golf. "Given the upscale, fun and sophisticated atmosphere of our events, we feel like we offer the right setting and the right customer to sample a high-quality product like The Glenlivet."

Jeff Agdern, Vice President of Marketing, Whiskey, for Pernod Ricard USA added, "The Playboy Golf Scramble is one of the most exciting golf tournaments around and the perfect sponsorship opportunity for The Glenlivet. The Glenlivet consumer is a true golf enthusiast the folks at Playboy Golf know how to put together a tournament like no other. We are thrilled to be working with their team to help host the best Playboy Golf Scramble yet."

Below is the current 2010 Playboy Golf tournament schedule (subject to change):

Indianapolis, IN May 29, 2010
Houston, TX June 5 & June 7, 2010
Atlantic City, NJ June 13 & June 14, 2010
Los Angeles, CA June 27 & June 28, 2010
San Diego, CA July 29 & July 30, 2010
Chicago, IL Aug 8 & Aug 9, 2010
Denver, CO Aug 13 & Aug 14, 2010
Des Moines, IA Aug 18 & Aug 19, 2010
New York, NY Aug 22 & Aug 23, 2010
San Francisco, CA Sept 19 & Sep 20, 2010
Boston, MA Sept 26 & Sept 27, 2010
Dallas, TX Sept 30 & Oct 1, 2010
Washington, DC Oct 7 & Oct 8, 2010
Scottsdale, AZ Oct 21 & Oct 22, 2010
Miami, FL Oct/Nov date TBD

The annual golf series attracts amateur golfers of all ability, with or without a United States Golf Association handicap. For complete Playboy Golf Scramble Rules, visit www.playboygolf.com.

* Select media may attend Playboy Golf local events. Credential requests can be emailed to Jay Jay Nesheim at [email protected].

ABOUT PERNOD RICARD
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA. In July 2008, Pernod Ricard completed the acquisition of the iconic ABSOLUT® Vodka brand from the V&S Group.
In addition to ABSOLUT®, Pernod Ricard USA's leading brands include such prestigious spirits as The Glenlivet® Single Malt Scotch Whisky, Chivas Regal® Scotch Whisky, Jameson® Irish Whiskey, Seagram's Extra Dry Gin®, Beefeater® Gin, Plymouth™ Gin, Martell® Cognac, Malibu®, Kahlúa® Liqueur, Hiram Walker® Liqueurs, Pernod® and Ricard®; such superior wines as Jacob's Creek® and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier Jouët® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
The company is based in Purchase, New York, and has roughly 1,000 employees across the country.
Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.

ABOUT PLAYBOY GOLF
The Playboy Golf Scramble takes place annually and is one of the most unique golfing events in the world. Golf participants of all abilities compete at the local level for the honor of reaching the national finals tournament in Southern California. The Playboy Golf Scramble Finals take place at a world-class golf venue and features celebrity and athlete participants, Playboy Playmates, Girls of Playboy Golf and a once-in-a-lifetime VIP Player's Pajama and Lingerie party at the Playboy Mansion, making it a truly memorable life experience for any golfer. Additionally, Playboy Golf raises money for charity at all events.

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