Plum District Partners with World Vision to Build a School

Online, August 7, 2011 (Newswire.com) - Plum District, the San Francisco-based leading daily deals site for moms and families, will raise money on their site plumdistrict.com, starting on August 8th, in partnership with World Vision. Plum District will match subscribers' donations in order to raise $22,000 to build a school in conjunction with Plum District's "Back to School Week." As a business with Mom as the target consumer, Plum District feels passionate about educational opportunities for children, and especially little girls.

Plum District will match $5 donations on plumdistrict.com to help raise the $22,000 necessary to build or restore a school that will effect the lives of thousands of children. It is Plum District's vision that this will be the first of many charitable campaigns it will run on the site. "This charity has everyone in the office so excited, and we all are pulling together to make site changes, tell friends, and make sure this fundraiser is a huge success," says Melissa Shymko, who claims that followers should plan to see tweets with the hastag #plumcause on Twitter throughout the week.

World Vision is a humanitarian organization dedicated to working with children, families, and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. The millions of people World Vision serves include earthquake and hurricane survivors, abandoned and exploited children, survivors of famine and civil war, refugees, and children and families in communities devastated by AIDS in Africa, Asia, Latin America, Eastern Europe and the Middle East. World Vision's work has earned the trust of more than 1 million donors; thousands of churches; and hundreds of corporations in the United States alone.

For learn more about Plum District and World Vision go to plumdistrict.com and www.worldvision.org.

For more information on the partnership between Plum District and World Vision,
please contact Melissa Shymko ([email protected], 415-777-3757).
We would also be happy to provide information on the progress of our campaign
and follow-up.