PODi Releases New Digital Print Case Studies(Completed 2010 Collection brings world's largest database of success stories to over 430)

Online, May 6, 2010 (Newswire.com) - Rochester, NY - May 4, 2010 - PODi, the Digital Printing Initiative, has completed publication of its 2010 Digital Print Case Study Collection with the release of 18 new case studies. They include more web-to-print and collateral management programs, a Best Practice Award winner in Self Promotion, an Honorable Mention recipient in the Marketing Resource Center Category, and feature digital print case studies on brands like Ford, Caterpillar, and DHL.

PODi's Digital Print Case Study Database is the only resource of its kind for the digital print marketplace. The 2010 Collection includes 51 case studies, covering 12 vertical markets and new technologies and marketing strategies, like Personalized URLs, multichannel marketing, and social media. The newest releases feature OTC System's Best Practice Award winning campaign for their all-in-one marketing portal which is designed to enable automotive dealerships to create powerful personalized direct mail programs. Global human resources powerhouse, Mercer, created an online collateral management solution with the help of Kinetic Corporation to serve locations in over 40 countries and territories. This dynamic case study won an Honorable Mention.

Case studies are essential resources for progressive printing and marketing solutions businesses and for their clients. "Simply put, case studies prove that digital print solutions work," says Caslon's Content Director, Christine DeLooze. "For marketers, they're a great way to connect with knowledgeable partners and see the latest in relevant marketing. For service providers, they are a way to prove the value of digital print solutions even if the company hasn't yet had an opportunity to build a similar campaign." (For those new to using case studies, DeLooze will be hosting a complimentary webinar on May 13, 2010 - Six Ways to Boost Sales with PODi Case Studies.)

PODi has also recently added 10 case studies from their Affiliate in Australia/New Zealand. These regional case studies are available exclusively to PODi members, who have free, 24/7 access to the entire Case Study Database. Non-members can search and view an abstract and thumbnail of each case study. Individual case studies can be purchased for $25 USD each. To find out more about benefits of membership, visit PODi at www.podi.org/membership

Call for Submissions for PODi 2011 Digital Print Case Study Collection
PODi-published case studies establish submitters as marketing solution experts and expose their work to a global audience of marketers. Accepted case studies are judged by a panel of distinguished industry experts for the prestigious PODi Best Practice Awards. There is no fee for submitting case studies and no limit on the number of submissions. If accepted, the case study is researched and written by PODi. The competition is open to PODi members and non-members. Entries can be submitted for any program or campaign than involves the use of digital printing, including direct marketing, marketing resource centers, transpromo, or business communications. To submit a digital print success story, go to http://www1.podi.org/casestudy/bpsubmission/index.php.

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About PODi

PODi (www.podi.org) is a vendor neutral industry initiative with hundreds of member companies, including Executive Board members EFI, HP, Pitney Bowes and Xerox. The organization's goal is to drive demand for marketing applications powered by digital print & help members build successful digital print businesses. Membership in PODi is open to companies and organizations involved in digital printing.

About Caslon
Caslon (www.caslon.net) helps companies leverage rapidly advancing digital technologies, especially digital printing. Since 1998, Caslon has been the international Affiliate of PODi, the Digital Printing Initiative, a consortium of leading hardware, software and service providers in the digital printing industry. Caslon provides top-level services for the PODi organization, including managing the online case study database, the annual PODi AppForum, the S3 Council, and the DEX User Forums.