POPMOG Rebooted: Leading Free-to-Play Gaming Website Becomes Games Reviews Portal

Berlin, Germany, June 3, 2015 (Newswire.com) - GameGenetics, leading specialist in user acquisition for free-to-play mobile and online games, announces the relaunch of its gaming platform POPMOG. GameGenetics’ site now boasts cutting edge technology and an innovative and fully-responsive design. Beyond the technological improvements, POPMOG now has detailed gaming reviews and in-depth content to make it even easier for gamers to find the right games.

Since 2009, POPMOG has provided gamers from all over the world with a constantly growing supply of games.  On POPMOG, 2 Million Unique Users per month gain access to the newest and best online games and first-rate mobile games. As an in-house high-quality traffic channel, POPMOG also functions as an essential element in the user acquisition strategy of GameGenetics.

The new POPMOG not only features a fresh design and an even more convenient user interface, but above all is fully responsive and offers an ideal user experience on any device – whether it’s a PC, smartphone or tablet. Moreover, smart technology gives customized game suggestions for individual players based on device and country.

From now on, POPMOG hosts comprehensive background information and reviews about a vast number of games to offer a better service to its users and support them with their gaming choice. The new POPMOG is already available in English, with German, Russian, Spanish, Italian, and French to follow soon.

“To see POPMOG entering a new era is a very special moment for me personally”, says Jeffry van Ede, CEO of GameGenetics. “POPMOG was the very beginning of GameGenetics’ success story, and with the new version, we’re writing a new chapter in our development. Although our focus on user acquisition expanded from pure B2C to a broader B2B model, POPMOG, as an exclusive traffic channel and consumer platform, is and will remain a crucial part of our business strategy.”

About GameGenetics:

GameGenetics GmbH, founded in 2009 in Berlin, is a leading specialist in user acquisition for free mobile and online games. The company enables game developers to market games more effectively, win relevant players and to speed up their global growth and gives international publishers access to a first-rate game portfolio. GameGenetics brings into focus sophisticated technology (RTA, Programmatic, Life Time Optimization, etc.), to offer each game developer an innovative and tailor-fit user acquisition service. GameGenetics works closely with leading publishers such as Electronic Arts, Kabam and Ubisoft. It currently has a portfolio of 1,000 high quality mobile and online games developed by 350 game developers/publishers available in 185 countries and in over 30 languages. To reach out to relevant target groups, GameGenetics has created an international distribution network comprised of more than 3,000 channel partners such as Dell and Lenovo, hundreds of gaming websites and advertising networks as Facebook, Yahoo! and Google.

In Germany, GameGenetics established media cooperations with key players like Bild.de and Web.de.

Through partner integrations and game advertisements, GameGenetics generates more than 100 billion worldwide ad impressions per month, leading to millions of game registrations.

The international GameGenetics team includes experts from 20 nations and is headed by company CEO Jeffry van Ede.

For more information, please visit www.popmog.com or  www.gamegenetics.com (corporate website).