Ports of Auckland Limited Reveal Steps to Becoming the Leading Port Company in New Zealand

Online, June 9, 2010 (Newswire.com) - (SAN DIEGO, CA) - In an interview with Business Review Australia, Ports of Auckland Limited Managing Director Jens Madsen discusses his vision of how to make POAL the best port company in this part of the world.
"Our first and foremost mission is to provide a quality product to our customers and then generate dividends." said Madsen in the article.

POAL is New Zealand's largest container port, and the major part of their business is the container business, which handles more than 840,000, 20-foot equivalent container units each year. Their total container volume represents 36 percent of New Zealand's total container trade, spread over their three strategically placed ports in the Auckland area.

POAL offers a wide range of other facilities and services, including break bulk cargo and bulk businesses, vehicle imports from Asia, and a thriving cruise line segment. Diversification is a key factor to the success of POAL. Madsen said, "It's a trend in New Zealand now. Successful companies are taking on additional risks with the aim of controlling the supply chain better with the ultimate aim of containing costs from the supply chain and offer a more attractive product from the customers' perspective," Madsen said.
"Until quite recently most of our operations took place inside the port gates. That has quite changed dramatically, and our port has become a player in the logistics field," Madsen added. Read the full article.