Powwownow Implements New Media Gateway Solution

Online, January 18, 2010 (Newswire.com) - Powwownow, provider of high quality, free conference calls (http://www.powwownow.co.uk/Free-Conference-Call) , were looking to increase revenue and service levels, whilst reducing operating costs. Squire Technologies BT approved SS7 Media Gateway provided a scalable single box solution that delivers carrier grade SS7 to VoIP interconnect.
"Simple engagement with no contracts and no billing is Powwownow's ethic, providing millions of affordable and easy to use web conference calls worldwide. Service levels such as these require maximum resilience and our existing fleet of Cisco AS5400s were extremely power hungry and challenging to manage - the SS7 Media Gateway supplied by Squire Technologies has provided us a seamless single box solution " - Paul Lees, Joint CEO of conferences calls ( http://www.powwownow.co.uk/Uk-Conference-Calls/ ) providers Powwowwow UK.

The SVI_MG 8000 SS7 Media Gateway replaced 10 existing Media Gateways with a much higher bandwidth STM-1 interface allowing Powwownow to reduce their power consumption by 66% . Squire Technologies worked closely with Powwownow to gain official BT CAT, NIF and NIT testing making the SS7 Media Gateway an approved BT interconnect product . Since the initial BT deployment the unit has been upgraded to provide further STM-1 interconnect at BT and to other European carriers.

"This was a very exciting opportunity for Squire Technologies and I would like to thank PowWowNow for sponsoring us through the BT interconnect approval process. We look forward to working with Powwownow now and in the future helping them to support their continued growth in the Conference Calling ( http://www.powwownow.co.uk/Conference-Calling/ ) market", Simon Dinnage, Business Development Director, UK.