Practical Tips on Improving International Student Recruitment

Online, April 20, 2013 (Newswire.com) - Marguerite Dennis, President MJ Dennis Consulting,joins Intead founder and CEO Michael Waxman-Lenz in a conversation about creating strategic international recruitment and retention plans for higher education institutions. Ms. Dennis is 35 years of experience allow her to fill the role of teacher, rather than consultant, as she works with colleges and universities to improve their international recruitment and retention.
Ms. Dennis notes emerging trends in Chinese families that will affect Chinese young people becoming international students. Several factors are likely to contribute to a decrease in Chinese students studying in the US over the next few years. Understanding how these changes will affect international student recruitment and retention are critical for institutional success.

Effective marketing to international students will be affected by these changes. Ms. Dennis outlines five recommendations for better marketing your institution to Chinese families. These clear, comprehensive strategies can lead to higher success rates in the coming years. Her easy to follow recommendations can be followed by any institution regardless of size, budget or other constraints.

This discussion also covers institutional shortcomings of international student marketing. Understanding potential pitfalls can help your institution find greater success without making the mistakes of others. Ms. Dennis also explains the importance of understanding your institution and knowing what sets you apart from others. This institutional self-awareness is the first step in any international student recruitment plan. Finally Ms. Dennis cites the importance of thorough research prior to starting an international recruitment campaign. Institutions shouldn't skip this important step.

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