Pre IPO Offshore Follows Spotify Closely as Google Gets Cloud Business From Amazon

New York City, New York City, March 18, 2016 (Newswire.com) - It's the tech version of a heavyweight prizefighter landing a punch to the jaw of the champ! Google's (GOOGL) cloud service is stealing Spotify away from Amazon (AMZN). The streaming music provider is moving much of its technology to Google's platform, saying the Alphabet-owned unit's ability to analyze colossal amounts of data is the reason behind the switch.

This will surely shake the foundations of the streaming music provider as their grip on the steaming music industry loosens, this will surely see other streaming music providers try to tighten their grip on the ever evolving market. With the battle just starting with new innovative ways of streaming music and how to create revenue in this new evolving industry is another battle altogether. Stated Technology Analyst Emily Schulz.

Spotify is closing in on 30 million paying users, but there is one market that has remained underserved by its ascendance in music streaming: businesses. That type of market is increasingly rare, especially in music, and has helped the startup secure deals with the likes of Starbucks and McDonald's in Sweden.

When Spotify began exploring a business component as far back as 2011, it was because the team had begun to see its service crop up in place like bars — without a license. But while these "one-store" users are still a part of the plan, Liffgarden says that his thinking has expanded since then.For big businesses like McDonald's, a main draw of a Spotify business product is centralization, Liffgarden says. The ability for a partner like McDonald's to personalize the music for a particular store and have control of it from a central location using the cloud is a good selling point, he continues.