Pricing Intelligence Start Up Boosts Their Market Stronghold

Online, August 23, 2011 (Newswire.com) - After acquiring over 100 customers in their first five months of launch, the team at Competitor Monitor announced that they will be releasing a new and improved version of their state of the art price monitoring tool for e-commerce businesses. Leading the way in online business intelligence since 2003, parent company IntelligentEye has big plans for their 2010 start-up which provides businesses with an automated means of monitoring competitor's prices.

Competitor Monitor has seen huge success in their first year and the company has been growing their customer base at a remarkable rate. "We never could have predicted how successful it would be" said Adrian Teasdale, Managing Director. "We recognised the need for a tool like this and so decided to go for it. We expected things to take a while to pick up and so have been overwhelmed with the amount of businesses we've had sign up week on week. Now it is time to capitalise on this success."

As is the case with software start ups, ongoing development is key and the team of at Competitor Monitor have been busy putting together a new system which allows users to 'match' their products to identical products on their competitor's sites, meaning they can get an overall snapshot of their prices across all of their competitors. "Product matching is something we've always had the odd request for and so we took the decision to add it in so that we can accommodate for every possible customer," said Adrian. "Plus, it's a nice improvement on our software for our current customers, and it doesn't affect our pricing one bit."

There are a lot of businesses out there that still check their competitor's prices manually and don't even realise that tools like this exist, so the company is starting to seriously ramp up their marketing efforts in order to increase awareness. "It's the type of thing that once a business tries it, they snap it up and soon wonder how they managed without it," said James Mishreki, Business Intelligence Director.

"Our tool is ideal for small businesses that simply want to save time going to competitors sites and cross referencing their prices with their own, as well as large enterprises that not only need to monitor tens of thousands of prices each day, but also need in depth reports which they can use in meetings to demonstrate where they need to be making price changes and where any potential opportunities are," said James. Having a large, dedicated team of developers allows the company to continually add value to their customers by making ongoing updates and responding to customer feedback. Promoting themselves as being the most competitively priced provider of such a service, the company is confident that their success is down to a combination of their affordable pricing and state of the art, yet very simple to use, software.

Competitor Monitor offer a free 14 day trial of their software before requesting any payment details, and in light of their new launch you can get a discount code from their website http://www.competitormonitor.com/ if you visit it today.