Pride Family Brands Unveils Designer Casabella Collection In Response to Consumer Buying Trends

Online, July 27, 2011 (Newswire.com) - The introduction of the Casabella Collection from Pride Family Brands' Castelle line of designer cast aluminum casual furnishings answers a growing trend for affordable luxury through simplified styling. With the award-winning quality for which Pride Family Brands is known, the Casabella offers an elegant design simplified to attract today's consumers.

"We are proud of our history of high quality outdoor furnishings. We also are committed to our retail partners and to being responsive to trends that are occurring in the marketplace," said Jamie Lowsky, CEO, Pride Family Brands. "With the Casabella and other introductions this season, we are able to offer the specialty retailer high end products at multiple pricing levels without sacrificing Prides' superior level of design, manufacturing and customer service."

The use of a larger profile woven aluminum detail in the chair backs and an open arm design, the Casabella creates outdoor elegance affordably. "Pride continues to offer the finest in casual furnishings with an awareness of today's buying trends," said Rory Rehmert, vice president of sales and marketing for Pride Family Brands. "The Casabella delivers just that and more." Cushioned and sling dining as well as deep seating in standard and crescent styles are available in the Casabella Collection.
The Casabella Collection will be introduced in Pride Family Brands' showroom #1747 during the International Casual Furnishings and Accessories Market at the Chicago Merchandise Mart from September 12 - 15, 2011.

For more information about Pride Family Brands and their distinguished lines of casual furniture visit www.pridefamilybrands.com or contact 954-735-9800.

About Pride Family Brands -- For 30 years, Pride Family Brands has distinguished itself in the manufacturing of casual furniture. Innovation, state of the art manufacturing, and superior quality products are the trademark of Pride Family Brands and the reason Pride is recognized as a leader in the casual furniture industry.