Prime Choice Auto Parts Adds Oxygen Sensors to Extensive Product Line

Online, August 23, 2010 (Newswire.com) - Prime Choice Auto Parts, a leading online discount auto parts store, today announced the addition of high quality, high value oxygen sensors to their growing and extensive selection of automotive products. The increasingly strict automobile regulations in North America on automobile exhaust emissions have increased consumer demand for car parts that will enhance automotive performance and efficiency. By adding oxygen sensors to an already wide-ranging line of undercar auto parts - which includes but is not limited to: struts, hub bearings, brake parts (front brake pads, rear brake pads, brake rotors, brake drums, brake shoes and brake hardware), alternators, starter motors, and wiper blades - Prime Choice is satisfying both consumer needs and desire for discount pricing.

The new oxygen sensors will be vehicle specific for all years, makes and models, and just like all Prime Choice products, they will come with a sixth month warranty and free shipping.

"The decision to bring in oxygen sensors into our full line of discount and replacement motor vehicle parts was not difficult," said Shane White, Vice-President, Operations at Prime Choice Auto Parts. "By adding oxygen sensors to our offering of aftermarket auto parts, we have the opportunity to fuse the expansion of our business with the needs of our loyal customers, as well as other comparative shoppers and consumers of discount auto parts."

This new arrival comes shortly after other products Prime Choice Auto Parts has recently added to their online stores, including: fuel pump assemblies, chassis parts, headlight assemblies, tail light assemblies, and radiators.