Prime Choice Auto Parts Announces Website Re-design!

Online, July 21, 2010 (Newswire.com) - Prime Choice Auto Parts, a leading online Discount Auto Parts Store, launched their 3rd generation website today. The website will continue to offer high quality, high value Auto Parts for all Years, Makes and Models. The new website design is more user friendly and offers a crisper overall look and feel. The launch of the new website also ushers in a variety of new Auto Parts, including: Oxygen Sensors, Radiators, Starters, Headlight Assemblies and Tail Light Assemblies, Alternators, Chassis Parts (Ball Joints, Tie Rods and Control Arms) and Fuel Modules. Like all Prime Choice Auto Parts the new arrivals come complete with six month warranties.

"We launched our first generation website in late 2008 - it was a good site and served us well for just over a year. We re-launched in January of this year with a new shopping cart, a new look and added functionality that significantly improved customer experience and revenues. The new website is a continuation of that path - it offers cutting edge functionality and is designed to improve both customer experience and by extension, online revenues." Shane White - Vice President Operations - Prime Choice Auto Parts.

Prime Choice Auto Parts is a world class automobile parts supplier with over thirty years service excellence in the New Auto Parts industry. As an auto parts supplier, we carry a full line of High Quality, High Value Discount Auto Parts, including: Radiators, Struts (Bare Strut and Strut Assembly), Hub Bearings (front hub and rear hub), all Brake Parts (front brake pads, rear brake pads, brake rotors, brake drums, brake shoes and brake hardware), Alternators, Car Starters, Headlight Assemblies and Tail Light Assemblies, Fuel Pump Modules, Chassis Parts and Wiper Blades.