Prime Choice Auto Parts Enhances Product Line with Headlight Assemblies

Online, September 30, 2010 (Newswire.com) - Prime Choice Auto Parts, a leading North American discount aftermarket automotive parts vendor, today announced the arrival of a range of headlight assemblies, signal light assemblies, parking lights, side marker lights, and reflectors. The parts come as part of a larger product inventory expansion that also includes new fuel pump assemblies, suspension parts, radiators, and oxygen sensors.

All new headlight assemblies and visibility enhancing products will be direct fit and designed for vehicle specific application on all makes and models, are DOT and SAE approved, and just like all Prime Choice products, will come with a sixth month warranty and free shipping. Customers will be able to use Prime Choice Auto Parts' innovative Year-Make-Model search tool to find the specific lighting and illumination parts that they need with the rest of their automotive parts purchases for specific vehicle applications.

"Lights are an important safety component on the vehicle, so introducing them into our discount auto parts line makes perfect sense. An unmatched price-point has always been the focus of the business we do; however, selling premium quality and long lasting parts that heighten the level of safety our customers experience inside and outside of their automobiles is equally important to us. We are pleased to be able to offer these essential car parts for most years, makes, and models of both cars and trucks, and for both domestic and imported vehicles at factory outlet store prices." Shane White-VP, Operations-Prime Choice Auto Parts