Primo Management Group on Training, Leadership, and Suc-cess

Lombard, IL, March 1, 2015 (Newswire.com) - “As a company, Primo Management Group has always been heavily vested in the professional development of its associates,” declared Luca, the director of operations. “Our training system is and will always be cutting-edge, providing one-to-one guidance through the ins and outs of both experiential marketing and sales techniques. Even someone without previous marketing experience, but with ambition and a bit of hustle, will find him or herself capable of succeeding with our system.”

While this training strategy has a proven track record of success, Luca sees no reason for the business to rest on its laurels. He and his management team are dedicated to improving both the way brands are presented and the sales techniques of the whole team. To do this, they have placed greater emphasis throughout the training program on both communication and customer service skills.

"What we are learning to do is identify the associates who excel in certain areas, and empower them to step up and lead the training on those subjects."

Luca, Director of Operations

Along with an increased focus on individual skills, Luca is also planning to use the training system as a way to develop potential leadership. “We actually have a number of topics that we cover throughout the onboarding process, which include management techniques, leadership styles, tips for effective organization, and time management – along with sales and customer service,” he explained. “What we are learning to do is identify the associates who excel in certain areas, and empower them to step up and lead the training on those subjects.” It helps identify leaders and also builds bonds between team members, Luca explained further.

It’s an unfortunate fact of the business world that when many companies cut costs, professional development is one of the first items on the chopping block. On this subject, Luca stated, “I think this is a costly mistake. Managers who fail to identify and cultivate leaders internally are leaving themselves open to eventual gaps in their talent pools. Also, they’re eliminating one of the most powerful tools with which to encourage team member engagement, and dramatically limiting the flow of creativity as a result.”

The Director of Primo Management Group on Setting Goals for Training

According to Luca, goals can and should be set for every area of a business’ operations. “If there is one thing that every business must do, it’s keep moving forward. Sit still for too long, and you’ll get passed by.” Goals are what make this forward progress possible, and they are crucial to the future success of Primo Management Group. “We are setting goals for both the number of training sessions and the outcomes of those sessions. We are confident this will set up all our associates for success, and provide them with the most up-to-date knowledge and techniques.”

About Primo Management Group

Primo Management Group provides comprehensive consulting and promotional services, and is dedicated to delivering revolutionary solutions to businesses intending to expand into new markets and to secure explosive profitability. The organization’s team of innovative marketing leaders wields unique outreach channels to quickly and effectively produce impressive bottom-line results. By forging durable relationships between clients and target demographics, Primo Management Group ensures brand awareness, consumer loyalty, and increased referrals. To learn more about how the firm’s team of talented and experienced professionals can transform advertising initiatives into unforgettable promotional masterpieces, please visit primomanagementgroup.com today.