Principal Marketing on Benefits of Business Travel

Glen Ellyn, IL, January 21, 2015 (Newswire.com) - The leaders and top producers at Principal Marketing will soon be joining other high achievers and industry leaders in Cancun for a much-deserved rest and relaxation retreat. The symposium gives marketing experts from the U.S. and Canada the chance to learn from each other, network together, and perhaps most importantly, unwind with one another. Kim P., the firm’s president, had a lot to say about the upcoming trip. As she put it, “This annual, invitation-only event on the pristine beaches of Cancun is a fantastic experience. I’m really excited to see who qualifies to spend some time with me and the most accomplished marketers in the country!”

Principal Marketing’s President on Why Corporate Travel is a Worthwhile Investment

"While some might think an all-expenses-paid trip to Cancun is an unnecessary expense, I think it is both crucial and worthwhile,"

Kim P, President

“While some might think an all-expenses-paid trip to Cancun is an unnecessary expense, I think it is both crucial and worthwhile,” explained Kim. “For example, studies show that business travel, on average, returns $15 in incremental profit for every dollar spent due to increased sales that were generated as a result of increased knowledge and morale.”

This outcome is not just automatic, however. Kim pointed out that, in order to reap the greatest results from corporate travel, there are actions that should be encouraged. “I always look for certain things to happen on any business trip I make, whether I’m alone or with others. First and most important, there has to be an opportunity to make contacts. One of the main attractions to any travel opportunity is the chance to meet interesting and knowledgeable people.”

Next, Kim makes time to explore the area to which she has traveled. “When you hear the phrase broaden your horizons, this is literally what it means: observing how life happens in other places, and expanding your awareness of how big and diverse the world can be.” In line with that thought process, Kim considers any opportunity to step out of Illinois for a while a chance to scope out future business opportunities as well. “You never know where your next great opportunity might take you.”

What’s especially exciting for Kim is what she knows will happen for her associates on this trip, and she is lucky enough to be taking some members of her team with her. She explained, “When co-workers travel together, they get the chance to know each other on a more personal level than is really possible in a hectic, professional setting. This creates bonding opportunities that encourage greater levels of collaboration in the office.”

Also, and specifically important to this outing, is the confidence that team members gain from being chosen for a conference like this. “On this particular retreat, there’s an actual awards ceremony to recognize achievements, but even without a formal observance, trips are definitely a great way to let someone know you appreciate him or her. People come back from weekends like this walking on air, and that sort of optimism and enthusiasm creates massive returns in any organization.”

About Principal Marketing 

Principal Marketing specializes in unique promotional initiatives that produce lasting, measurable growth in new markets. Applying our core values of integrity, honesty and a strong work ethic, Principal Marketing executives are committed to expanding public awareness of our clients quickly and cost-effectively. By carefully researching consumer demographics, Principal Marketing designs strategic campaigns that captivate targeted audiences to significantly increase revenue. With the use of interactive marketing approaches based on dynamic outreach strategies, clients develop connections with consumers on a personal level, engaging and retaining these long-term relationships for outstanding profitability. For more information, please visit principalmarketinginc.net.