Prof. Erantha De Mel - Award Winning Finalist At The USA Best Books Awards 2011

Online, November 2, 2011 (Newswire.com) - USABookNews.com, the premiere online magazine and review website for mainstream and independent publishing houses, announced the winners and finalists of THE USA "BEST BOOKS 2011" AWARDS on November 1, 2011. Winners and finalists traversed the publishing landscape: Simon & Schuster, St. Martin's Press, Random House, Penguin, Harper Collins, Houghton Mifflin Harcourt, McGraw-Hill, John Wiley & Sons and hundreds of independent houses contributed to this year's outstanding competition. Jeffrey Keen, President and CEO of USA Book News says, "Our success begins with the enthusiastic participation of authors and publishers and continues with our distinguished panel of industry judges who bring to the table their extensive editorial, PR, marketing, and design expertise."

"Optimizing the Infinite Mind" by Prof. Erantha De Mel was an award winning finalist in the category of Psychology and Mental Health. The techniques described in "Optimizing the Infinite Mind" help one to disentangle and re-define life-situations; and to clarify feelings and thoughts to his or her own advantage. It provides new resources to move forward proactively and positively. In his book Prof. De Mel shows how to practice positive emotional states on a daily basis, and how to manifest one's expectations in life.

The information that is provided in this book is excellent and invaluable in personality development and attitudinal change. Very effectively he addresses issues such as self-sabotage (sabotaging one's own success), refining self-perception (what you believe about yourself), and receiving what you expect from your life (manifestation of intent).

Unlike faddish messages of the "Be all you can be" variety, Prof. De Mel explains the interaction between the conscious and the subconscious parts of the mind, and how these two influence each other. At 524 pages, this book can be described in several ways: a roadmap to the internal labyrinth that makes us what we are; a user's manual to our psyche; or a practical how-to tool kit. It is a substantial accounting of the latest science of the mind, and a welcome contribution to our ongoing quest to expand that knowledge.

In a recent review on the book Guy J Ale, President of Lifespan Seminar wrote: "At times inspiring, insightful, and profound, this is also a daring book, as it dares you to realize your life's full potential. As a Clinical Psychologist, Dr. De Mel's writing style is factual and straightforward. Along the pages, however, his heart also comes out. This is a necessary book written by a generous professional. The reader who follows its spirit closely will emerge at the end of it also a better person." ï®