Professional Online Marketing and Web Development Services in Nashville

Online, December 28, 2012 (Newswire.com) - Leaders at one of Nashville's hottest web development firms say that businesses without proper marketing strategies for their online presence are tossing good money after bad. Online marketing combines traditional marketing strategies with high-tech tools to target and reach more customers as well as to increase the likelihood that those customers will stick around.

Business owners may feel overwhelmed at the thought of adding online marketing to the list of things they're already doing. The good news is that online marketing is really best left to the pros, like Dev Digital in Downtown Nashville. The firm has long been known as the developer of choice of the Nashville entertainment business scene, and with good reason.

When it comes to marketing a site or product online, there are some must-dos:

1: Make sure the site interface is easy for users to use. Sounds simple, but it's not always the case and sites with a poor user experience get pushed down in search engine rankings. Content should be relevant, the layout should be pleasing and simple, and navigation should be intuitive.

2: Keep content fresh and useful. For many sites, this means having a blog with frequent updates. Having articles that are months old won't help boost a site in the rankings. A high-quality Nashville business site development firm provides analytical data to show owners what users are searching for in regard to their businesses. At that point, it's crucial to make sure the site is accessible via often-used search terms.

3: Employ social media marketing. It's a low-expense, high-payoff proposition to set up a Facebook page, join LinkedIn, launch a Twitter account, and make use of other social networking sites. Social media is a must for those interested in online marketing. It's great for sharing new content, for promoting giveaways, or for sharing interesting tidbits about the world at large.

The complex world of web development is always changing, and though it's often a matter of trial and error, working with a professional can leave things much less up to chance. Know more about Dev Digital Online Marketing strategies and business development plan at http://www.devdigital.com