PropertyGuru and sgCarMart join forces

Online, April 18, 2010 (Newswire.com) - With Singapore's economy on the upswing, the real estate and automobile sectors have shown steady growth during 2010. It's no wonder then that www.PropertyGuru.com.sg and www.sgCarMart.com, Singapore's leading portals for property and cars respectively, have joined forces to help consumers find their dream home and a nice set of wheels, all at the click of a button.

Starting this month, the www.PropertyGuru.com.sg and www.sgCarMart.com collaboration will see both companies sharing content and advertising inventory on their respective sites, as well as cross-promoting car reviews and property deals in each other's e-newsletters - reaching over 180,000 readers per month. The two companies will also be collaborating on new potential advertising deals, and exploring other related areas to further increase branding, traffic and revenue.

PropertyGuru and sgCarMart's advertisers will benefit from additional exposure and a new, but complimentary, audience. In addition, sgCarMart's users will be presented with more interesting and relevant property deals and vice versa.

Consumers can now expect a higher quality of service and professionalism from this partnership. www.PropertyGuru.com.sg is Singapore's leading property portal (sources: Alexa, Hitwise and Google Zeitgeist) and was the winner of the CNBC World's Best Property Portal award for 2009. On the other hand, sgCarMart.com has been awarded the Most Popular Automotive Site in its category for three years running by Hitwise. The website also bears the TrustSg seal as well as the mark from the National Trust Council of Singapore. This recognizes merchants who are trustworthy e-commerce operators which, in turn, promote good e-business practices.

"We're delighted to partner with sgCarMart, Singapore's leading car site. Many home buyers are also car drivers and vice versa, so we see strong synergy between our respective audiences. As such, this deal will benefit PropertyGuru's users and advertisers, as well as further increase our reach," stated Steve Melhuish, CEO and Co-Founder of PropertyGuru.

"It makes sense for us to partner PropertyGuru, the highest traffic property portal. We have similar traffic volume, and so it's a fair and effective collaboration for both of us. I look forward to developing a deeper relationship with PropertyGuru in time to come," stated Vincent Tan, Director of sgCarMart.com.

www.PropertyGuru.com.sg provides real time access to multi-media rich content covering property and home-related products, services, news, advice, guides, tools and the largest online property database in Singapore, with over 70,000 property listings. It works closely with prominent real estate developers in Singapore and overseas, 14,000 housing agents, as well as home and finance firms.

www.sgCarMart.com is Singapore's Number 1 car site. With almost 10,000 car listings, it offers the largest database of new and used cars for sale in Singapore. sgCarMart.com attracts more than 1.5 million visitors every month and as a testament to its popularity, it has been awarded the Most Popular Automotive Site in its category for four years running by Hitwise.

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For more information, please contact:

Winnie Khoo, Chief Marketing Officer, PropertyGuru.com.sg: (+65) 62 385 971 or e-mail winnie [at] allproperty.com.sg

Vincent Tan, Director, sgCarMart.com : (+65) 9767 9995 or e-mail Vincent [at] sgcarmart.com

About PropertyGuru:
www.PropertyGuru.com.sg is Singapore's leading property and home site and the brainchild of AllProperty Media Pte Ltd, a local firm established in 2006. The site recently won the CNBC "Worlds Best Property Award" as well as the CNBC Asia Pacific Property Awards for "Best Property Portal Asia Pacific" in 2009 and "Best Property Portal Singapore" in 2008 and 2009. According to Experian Hitwise Singapore (Experian.com.sg), PropertyGuru is the leading property portal in Singapore.

www.PropertyGuru.com.sg provides real time access to multi-media rich content covering property and home-related products, services, news, advice, guides, tools and largest online property database in Singapore. It works closely with prominent real estate developers in Singapore and overseas, over 14,000 housing agents, and home-related firms.

The site is used by over 1.5 million consumers who view 23 million pages and generate over 100,000 leads for advertisers every month (sources: Hitwise, Google Insights and Alexa.com). PropertyGuru's user base has consistently grown by 15% per month since its launch. These users are 'mass affluent' and comprise 53% earning over $100k, 13% over $250k pa; 35% expatriates; 85% live in Singapore, 15% overseas (foreigners and Singapore expats); 32% own 2 or more properties (source: survey conducted by Aktiv Digital with 800 respondents).

www.PropertyGuru.com.sg is committed to innovation and regularly launches new services, features and content to improve usability and customer service. Today, consumers do not just get access to the largest online property database but also receive automatic property alerts, monthly newsletters, free expert mortgage advice, real estate market news, home and lifestyle feature articles, pricing trends, home and personal finance products, new property launch updates, property videos, virtual tours, condo directories, HDB guides and online consumer property question and answer services.

To support its growth, PropertyGuru invests heavily in marketing. This includes outdoor campaigns (buses, taxis, MRT stations and flyer campaigns), print advertising and PR (Financial Times, The Edge, Today, Straits Times & The Sunday Times, Marketing Magazine, Media and Expat Living) as well as on the radio (93.8 Live) and online. It also has an exclusive partnership with eBay, powering their property section and widening the reach for PropertyGuru's advertisers.

Recent advertisers include Lloyds TSB, ICI-Dulux, HSBC, IKEA, Standard Chartered, OCBC, GE Money, Professional Investment Advisory Services, Jardine Lloyd Thompson, Far East Organization, Lian Beng Group, Frasers Centrepoint, Mulpha, CBRE, Drew & Napier and Knight Frank.

About sgCarMart.com:
www.sgCarMart.com is Singapore's Number 1 car site. With almost 10,000 car listings, it offers the largest database of new and used cars for sale in Singapore. sgCarMart.com attracts more than 1.5 million visitors every month and as a testament to its popularity, it has been awarded the Most Popular Automotive Site in its category for three years running by Hitwise.

sgCarMart has garnered an immense following reflected in its 28 million page views and boasts a stunning figure of more than 1.5 million visits each month. Apart from their statistics being further audited by Nielsen/Net Ratings and Google Analytics for accuracy, www.sgCarMart.com (SGCM Pte Ltd) has won for itself the Spirit of Enterprise Award. Created to recognise and honour the enterprising spirit of the everyday entrepreneur, The Spirit of Enterprise (SOE) Awards was formed by Russell Miller and Tan Kin Lian in 2003.