PropertyGuru gets an outstanding report card for the year from Hitwise

Online, March 17, 2010 (Newswire.com) - Hitwise, the leading global information services company has recognized www.PropertyGuru.com.sg as Singapore's leading property portal, with over 1.3 million property hunters in Singapore and overseas searching 20 million property pages monthly. The website also generates over 100,000 leads for advertisers every month.

Hitwise is the leading independent online research firm. Owned by Experian, the $4.0 billion turnover global online competitive intelligence firm allows clients to understand internet behaviour and competitive activity through data that is unmatched in timeliness, depth and breadth.

Due to the booming property market in Singapore, many home buyers have been moving online to find their dream home...at the click of a button. Recently, Google Zeitgeist ranked www.PropertyGuru.com.sg as the 9th fastest growing search term in Singapore for 2009, alongside Facebook and Twitter, making the website the most popular destination for 'all things property'.

This achievement adds to an already successful 2009 for the property portal. Last year, CNBC awarded www.PropertyGuru.com.sg with the titles of "World's Best Property Portal 2009", "Best Asia Pacific Property Portal 2009" and the "Best Singapore Property Portal for 2008 and 2009".

"We're delighted by this announcement which officially confirms PropertyGuru as the leading property portal in Singapore. Our website traffic has continued to grow rapidly over the last 12 months, demonstrating that more and more home buyers are moving online for their property search," said Steve Melhuish, CEO & Co-Founder of www.PropertyGuru.com.sg.

www.PropertyGuru.com.sg provides real time access to multi-media rich content covering property and home-related products, services, news, advice, guides, tools and the largest online property database in Singapore, with over 60,000 property listings. It works closely with prominent real estate developers in Singapore and overseas, 10,000 housing agents, and home-related firms.

For more information, please contact:
Winnie Khoo (+65) 62 385 971 or mail [email protected]

About PropertyGuru:
www.PropertyGuru.com.sg is Singapore's leading property and home site and the brainchild of AllProperty Media Pte Ltd, a local firm established in 2006. The site recently won the CNBC "Worlds Best Property Award" as well as the CNBC Asia Pacific Property Awards for "Best Property Portal Asia Pacific" in 2009 and "Best Property Portal Singapore" in 2008 and 2009. According to Experian Hitwise Singapore (Experian.com.sg), PropertyGuru is the leading property portal in Singapore.

www.PropertyGuru.com.sg provides real time access to multi-media rich content covering property and home-related products, services, news, advice, guides, tools and largest online property database in Singapore. It works closely with prominent real estate developers in Singapore and overseas, over 13,000 housing agents, and home-related firms.
The site is used by over 1.3 million consumers who view 20 million pages and generate over 100,000 leads for advertisers every month (sources: Hitwise, Google Insights and Alexa.com). PropertyGuru's user base has consistently grown by 15% per month since its launch. These users are 'mass affluent' and comprise 53% earning over $100k, 13% over $250k pa; 35% expatriates; 85% live in Singapore,

15% overseas (foreigners and Singapore expats); 32% own 2 or more properties (source: survey conducted by Aktiv Digital with 800 respondents).
www.PropertyGuru.com.sg is committed to innovation and regularly launches new services, features and content to improve usability and customer service. Today, consumers do not just get access to the largest online property database but also receive automatic property alerts, monthly newsletters, free expert mortgage advice, real estate market news, home and lifestyle feature articles, pricing trends, home and personal finance products, new property launch updates, property videos, virtual tours, condo directories, HDB guides and online consumer property question and answer services.

To support its growth, PropertyGuru invests heavily in marketing. This includes outdoor campaigns (buses, taxis, MRT stations and flyer campaigns), print advertising and PR (Financial Times, The Edge, Today, Straits Times & The Sunday Times, Marketing Magazine, Media and Expat Living) as well as on the radio (93.8 Live) and online. It also has an exclusive partnership with eBay, powering their property section and widening the reach for PropertyGuru's advertisers.

Recent advertisers include Lloyds TSB, ICI-Dulux, HSBC, IKEA, Standard Chartered, OCBC, GE Money, Professional Investment Advisory Services, Jardine Lloyd Thompson, Far East Organization, Lian Beng Group, Mulpha, CBRE, Drew & Napier and Knight Frank.

About Hitwise:
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. Counting over 100,000 clients and annual revenue of nearly $4.0 billion, Experian employs approximately 15,000 people around the world.

Experian Hitwise is the leading global online competitive intelligence service, helping clients protect and grow their market share through the application of internet measurement data. Experian Hitwise measures the largest sample of internet users - 25 million worldwide, including 10 million in the United States. This sample size allows clients to understand internet behavior and competitive activity through data that is unmatched in timeliness, depth and breadth.