PropertyGuru Launches Most Comprehensive iPhone app for Property Hunters

Online, June 1, 2010 (Newswire.com) - Singapore, 26 May 2010 - PropertyGuru, Singapore's leading property site has launched its first iPhone application targeted at property hunters who want information on the go. The free app was available on Apple's app store on 25 May 2010, and has already seen more than 3000 downloads from Singaporeans. The app is currently the second most popular iPhone app in the Lifestyle category.

Utilising the same database of over 80,000 listings as PropertyGuru's award-winning internet portal (www.propertyguru.com.sg), the app allows for property hunters to search and view properties for rent and sale.

A "nearby-here" search function, where the user is able to search for properties near their physical location utilising the iPhone's location functions, will allow property hunters easy access to information when they are out for viewings.

A recent survey of property hunters by PropertyGuru showed that more Singaporeans are utilising the internet to search for information on available properties in the market. This iPhone app plans to tap on the increasing use of internet technology among property hunters in Singapore.

Mr Steve Melhuish, CEO and Co-Founder of PropertyGuru, said, "Property hunters are relying more on the internet to give them up-to-date information when making their decisions. Our latest iPhone app shows PropertyGuru's commitment to provide the best tools to property seekers in Singapore.

"Almost 10% of PropertyGuru's 1.5million monthly users are already using their mobile phones to search for property. With the iPhone's dominance in Singapore and our new iPhone app, we expect to increase that number further."

PropertyGuru's new iPhone app allows for property seekers to access one of Singapore's largest property databases on the go. The user-friendly interface of the app also makes it very convenient for the user to read the latest property news, find a housing agent, and even contact the agent directly via the phone or email.

Other useful functions in the app include a mortgage calculator, listings of the latest property launches, contact a property agent specialising in different housing categories, and the ability to shortlist searches.

Media Contact

Clarence Lim
Flame Communications
Contact number: 6253 3193 / 9009 5604
Email: [email protected]

Ms Winnie Khoo
AllProperty Media Pte Ltd
Contact number: 6238 5971
Email: [email protected]

PropertyGuru iPhone app

You can download the app from the app store, itunes, or visit http://itunes.apple.com/sg/app/propertyguru-singapore/id373065231?mt=8#

About PropertyGuru
www.PropertyGuru.com.sg

www.PropertyGuru.com.sg is Singapore's leading property and home site and the brainchild of AllProperty Media Pte Ltd, a local firm established in 2006. The site recently won the CNBC "Worlds Best Property Award" as well as the CNBC Asia Pacific Property Awards for "Best Property Portal Asia Pacific" in 2009 and "Best Property Portal Singapore" in 2008 and 2009. According to Experian Hitwise Singapore (Experian.com.sg), PropertyGuru is the leading property portal in Singapore.

www.PropertyGuru.com.sg provides real time access to multi-media rich content covering property and home-related products, services, news, advice, guides, tools and largest online property database in Singapore. It works closely with prominent real estate developers in Singapore and overseas, over 15,000 housing agents, and home-related firms.

The site is used by over 1.6 million consumers who view 25 million pages and generate over 125,000 leads for advertisers every month (sources: Hitwise, Google Insights and Alexa.com). PropertyGuru's user base has consistently grown by 15% per month since its launch. These users are 'mass affluent' and comprise 53% earning over $100k, 13% over $250k pa; 35% expatriates; 85% live in Singapore, 15% overseas (foreigners and Singapore expats); 32% own 2 or more properties (source: survey conducted by Aktiv Digital with 800 respondents).