Protecting Your Brand: From Conception Through Marketing

Online, August 11, 2011 (Newswire.com) - In collaboration with the Akron-Summit County Public Library, one of Akron's premier Intellectual Property lawyers, Dominic Frisina, principal of Frisina, LLC will provide the do's and don'ts of this often confusing topic and critical business need. Marketing and branding expert, Jeanne Maddox, Executive Director of Maddox Marketing Group, Inc., will discuss how the term "archetypes" is used in marketing today and how it impacts and should drive all of your branding and marketing efforts today.

Date/Time: September 21, 2011 6:30 PM

Location: Akron-Summit County Public Library,
High Street Level - Meeting Room 2

RSVP: Space is limited. Please register by email at
[email protected] or call 330-643-9075

PROTECTING YOUR BRAND: FROM CONCEPTION THROUGH MARKETING

Your Brand: Early Protection May Save You Big!
Attorney Frisina is registered with the U.S. Patent & Trademark Office and has over 15 years of experience in innovation combined as a patent attorney and scientist. Attorney Frisina is uniquely positioned to guide companies through the legal maze of intellectual property strategy facing start-ups and more established ventures.

• Why you should be concerned.
• How to select a brand without infringing on others.
• Identifying and mitigating the risk.
• Options for protecting a brand.
• Answer questions for guests about their own brands.

Personality and Voice Through Archetype Identification
The term "archetypes", as it is used in marketing today, has its origins in Carl Gustav Jung's theories. He believed that universal, mythic characters- archetypes-reside within the collective unconscious of people the world over. Archetypal images represent fundamental human desires and evoke deep emotions.

Is your brand serious, competent, daring, adventurous, fun, rebellious, or intelligent? Is your brand sophisticated, outdoorsy, or reliable? Identifying your brand's archetype can enable you to develop a brand personality that resonates with your prospects and customers, and helps you define and direct your marketing and communications efforts. And when that personality is conveyed consistently across your products, services, logo, tagline, packaging, and communications, your marketing will be on target and therefore, more effective.

During this presentation 12 universal archetypes, symbolizing basic human needs, aspirations or motivations will be examined and supported by examples of companies that have successfully employed archetypes in building their brands.