Publishing Online With The Power Of Social Media

Online, July 13, 2011 (Newswire.com) - Scott is the editor and publisher of several digital publications specializing in live streaming and archived video broadcasts. He also uses social media to promote his brand and reach out to embrace new audiences. From his flagship publication, The Wells County Voice, first launched in 2008, he has branched out to neighboring counties and major metropolitan areas.

Scott has built a network of freelancers, videographers, and broadcasters who help him provide the hyper-local news stories his readers are looking for. School sports are a major focus, but he also focuses on smaller community events, ribbon cuttings, and shows, all of which are often passed over by traditional media outlets.

Scott is a great example of how social media can be used to expand the reach of your brand and further develop your properties.

"Well, when we first started, it was all local audio. It was really kind of meant to be a competitor to the other local radio stations who were doing live play by play high school sporting events. What we wanted to do was give full representation to all of the high schools in our area," Scott said. "The radio station which we compete with obviously over a radio signal can only do one game at a time. They have to pick and choose whatever game they want to do at that particular moment."

Scott said competition was heavy in the area, but with social media, and by focusing on a niche market, they found success.

" There are three high schools in our county. We equipped ourselves to be able to do a live broadcast of all three schools every Friday night so that no school was unrepresented. The fans and the families of the community could listen to whatever game they wanted to listen to. Again, the radio stations can't provide that. The community is really too small for TV stations to pay attention to high school sports. People who want to find that content couldn't find it anywhere else other than our website."

You can listen to the entire interview or get the transcript by clicking here.

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