Pure Contemporary.com Offers Unique Marketing Opportunity for PR Firms

Online, June 3, 2010 (Newswire.com) - Pure Contemporary.com, a high-end resource of contemporary and modern furnishings, design and architecture, has announced today that it is offering unique digital marketing initiatives for marketers and press agents of manufacturers of contemporary products. The program will allow marketers to place products into Pure Contemporary's searchable resource guide - and link to any relevant editorial that resides in the Pure Contemporary database. The initiative is designed to help marketers and press agents use content to help meet demand generation needs.

"We created Pure Contemporary five years ago to fill a unique niche in the contemporary design world," explained Diane Burley, founder of Pure Contemporary and a 15-year online publishing veteran who is an international expert on digital media strategies. "Contemporary is a specialty vertical that plays only a minor role in traditional design publications." Seeing this void, she focused on strong editorial and a searchable product guide - to give consumers, designers and architects a central place to source high end contemporary.

For a small annual fee, manufactures can place their products in the guide, control the message and generate leads. Further, they can choose contextually relevant content to appear on their product pages. In turn, products in the guide can be liked to relevant editorial content. "Brand marketing is new to this segment," explained Burley, who added that the manufacturer relied on the retailer to brand goods. "But if manufacturers are to survive they must push their brand to the buyer. This program allows the manufacturer to control the type of editorial that surrounds their products, and gives press agents an avenue for product placement content."

"We believe that press agents will be the ambassadors to branding. They understand that impact to the bottom line drives every marketing decision," said Burley. "Research shows that people are most apt to click on a product or offering when it is contextually related to the information they are seeking. Pure Contemporary's new program is a natural extension of our brand - with the manufacturers'."