Quaero Donates to the Fight Against Cancer

Quaero Supports its Employees in the Charlotte 24 Hours of Booty Fundraising Event

Last week, Quaero donated towards the fundraising efforts of a group of Quaero employees who are riding in 24 Hours of Booty, a 24-hour cycling event taking place in Charlotte on July 24 – 25.​

Quaeronauts (aka Quaero employees) have participated in the ride for the last three years. However, this is the first year employees have formed an official “Quaero team” and received financial backing from the company.​

I am proud of the energy the new Quaero team is putting into this year's event. Putting people on bikes and in spandex shorts absolutely breaks down many of the traditional 'office' barriers. By strengthening the team outside of the office, we are strengthening the team in the office.

Dave Turpin, Quaero's Lead Database Administrator

24 Hours of Booty is an annual event whose purpose is to support local and national programs in the fight against cancer through fundraising. Within the Charlotte community, 24 Hours of Booty partners with the Levine Cancer Institute, the Brain Tumor Fund of the Carolinas, and Queens University. Nationally, the event partners with the LIVESTRONG Foundation to provide cost-free assistance for patients and families with insurance challenges, treatment concerns, emotional support, clinical trials, and more.

Participating employees, especially those who are veteran riders, are excited about the awareness the Quaero contribution has created throughout the rest of the company.

“I am proud of the energy the new Quaero team is putting into this year's event,” says Dave Turpin, Lead Database Administrator at Quaero and the company’s 24 Hours of Booty Team Captain. “Putting people on bikes and in spandex shorts absolutely breaks down many of the traditional ‘office’ barriers. By strengthening the team outside of the office, we are strengthening the team in the office.”

Thanks to the company’s support, and backing from many coworkers, family, and friends, the team is over halfway to reaching its $10,000 fund-raising goal.

To learn more about 24 Hours of Booty – or to help Quaero’s team in the fight against cancer by making a donation to one of their team members – visit the company’s team page for the event.

About Quaero

Quaero is a leading data management and analytics company with offices in Boston, Charlotte, and Bangalore. The company’s flagship platform, Quaero AdVantage™, allows companies to use first party data to drive ad sales, paid content, and ecommerce revenue. The company works with some of the most recognized brands within the media and consumer products industries. For more information about Quaero, visit Quaero.com, Twitter, or Facebook.

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Media Contact
Niala Samnarine
Quaero
​+1 980-833-2433
[email protected]

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About Quaero

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Quaero is a leading data management and analytics company. The company's platform, Quaero AdVantage™, is designed to help companies understand and monetize their audiences, through first-party audience data and analytics.

Niala Samnarine
Digital Marketing Manager, Quaero
Quaero
1930 Camden Road (Suite 200)
Charlotte, NC 28203
United States